Natural phenotypic variation is widely documented within and among populations of bryophyte species. The tools necessary to identify the molecular genetic basis of this variation are now well developed in a few bryophyte model systems. Here, I review evidence for experimentally verified genetic variation in heavy metal tolerance, mineral nutrition, gametophyte growth and sexual dimorphism in four bryophyte model systems: the mossesCeratodon purpureus,Funaria hygrometrica,Physcomitrella patensand the liverwortMarchantia polymorpha. Although classical genetic experiments needed to identify the basis of this variation have not been widely utilized among bryophyte researchers, genetic maps have recently been published forC. purpureusandP. patens. Bryophytes are well suited for such studies because a large number of recombinants can be generated with a single cross. Additionally, targeted allele replacement is a powerful technique for testing candidate genes identified by map‐based cloning. However, additional techniques, such as association mapping or combining whole‐genome expression studies with genetic mapping, may also facilitate testing candidate genes.