The relation between blood donor recruitment and donor diversity and loyalty in the Netherlands

Piersma, Tjeerd W.; Klinkenberg, Elisabeth F.

doi:10.1111/voxs.12460

Cited by 7 publications

(11 citation statements)

References 26 publications

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“…In agreement with an earlier Swedish study [8], the results point to social norms and the importance of having a relative, friend or colleague inspiring donation, or even bringing donors to the centre. In the Netherlands as well, it was found that young men were most often recruited by other donors [7]. The simple fact of being healthy was the second most common reason, pointing to strong prosocial motivation and collectivism.…”

Section: Discussionmentioning

confidence: 99%

“…These include availability of donation sites, convenience/inconvenience, time waiting for donation, earlier transfusions in the family, media alerts, free health checks, the feeling of 'warm glow' and fear of needles. These factors reflect motivators such as social norms, reciprocity, personal moral norms, collectivism and other motivators [4][5][6][7].…”

Section: Introductionmentioning

confidence: 99%

“…The most common motives for donation are altruism, social responsibility and influence from relatives or friends [4][5][6][7][8]. Further studies into the mechanisms of altruism suggest that blood donors often are motivated by reciprocity or the feeling of 'warm glow' and can be described as reluctant altruists with a high sense of fairness [9].…”

Section: Introductionmentioning

confidence: 99%

“…In Stockholm, our experience is different; females outnumber males, especially young females readily volunteer as donors. Under-representation of young males is also seen in Australia, United States, England, Wales and the Netherlands [6,7]. However, iron stores, blood volume and veins are generally better in men.…”

Section: Introductionmentioning

confidence: 99%

“…Recruitment and retention of young donors ought to be promising, as they often have good health and potentially a long donation career. As suggested by studies from the Netherlands, campaigns targeting young people may require new strategies [7,16].…”

Section: Introductionmentioning

confidence: 99%

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Why do young men lapse from blood donation?

et al. 2019

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Background and Objectives Most men have larger blood volumes and iron stores, making them more suitable blood donors; however, women dominate the donor population in Stockholm. Motives for cessation and returning were examined in a group of lapsing young male donors, in order to improve retention. Methods Demographic studies of the donor population. An online survey was sent to 1012 lapsing male donors aged 18–35 years. Questions focused on reasons for lapsing, returning and donor motivation. Results Demographic studies showed a predominance of female donors, especially in younger age groups. Most lapsing male donors were 18–35 years old. In this age group, there was a large turnover of male donors. The most common reason for lapsing was simply falling out of habit despite repeated invitations. Other reasons were lack of time, work, travel, new sex partner and change in residence. Adverse events were of less importance. The majority indicated that they would return for donation if they had more time and/or received yet another invitation. Donors lapsing after a single donation would significantly more often donate again, than repeat donors, if they were given information on the use of their blood. Furthermore, single‐time donors found the time spent donating significantly more important. Conclusions Increased accessibility and repeated invitations are essential for retention of young male donors. Time constraints are important, suggesting improvements in increased availability as well as shortening of visits. Young men also need help integrating blood donation routines into their life.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Why do young men lapse from blood donation?

et al. 2019

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Life events and donor lapse among blood donors in Denmark

et al. 2019

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Background and objectives The likelihood of donating blood changes over the life course, with life events shown to influence entry to and exit from the donor population. While these previous findings provide valuable insights for donor management, blood collection agencies need to be cautious about generalizing findings to other countries as blood donor behaviour is context-specific. To examine cross-country variations in donor behaviour, the repeatability of a previous Dutch study on life events and blood donor lapse is examined by using a sample of Danish donors.Materials and methods Register data from Statistics Denmark was linked to the Scandinavian Donations and Transfusions database (n = 152 887). Logistic regressions were conducted to examine the association between life events in 2009-2012 and blood donor lapse in 2013-2014. ResultsOf the total sample, 69 079 (45Á2%) donors lapsed. Childbirth and losing a job increased the lapsing risk by 11% and 16%, respectively, while health-related events in the family (i.e. blood transfusion, disease and death) decreased the lapsing risk by 5%, 7% and 9%, respectively.Conclusion Life events are associated with donor lapse of Danish donors. These results are comparable to previous findings from the Netherlands (i.e. childbirth and labour market transitions increased lapsing risk; health-related events decreased lapsing risk), with two thirds of the associations being in the same direction. Differences between study results were mainly related to effect sizes and demographic compositions of the donor pools. We argue contextual factors to be of importance in blood donor studies.

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A branded bandage is worth a thousand words: blood branded bandages signal men’s generosity and morality

2020

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Background and Objective Recruiting and retaining male donors remain an ongoing challenge for blood collection agencies. Research suggests that interventions based on costly signalling theory that allows donors to unobtrusively but publicly signal their donor status may be effective. However, what functions as such a signal and how it is interpreted has not been determined. Materials and Methods A total of 242 Australian residents (127 female; 115 male) recruited through an online research platform rated their perceptions of a male target wearing (a) no bandage, (b) a regular unmarked bandage or (c) a blood donor branded bandage. Results The target wearing a blood donor branded bandage was rated as significantly more generous by female participants and moral compared to both the target who wore no bandage and the target wearing a regular unmarked bandage. The target wearing the unmarked bandage was perceived as significantly less healthy and competent compared to the target not wearing a bandage. Conclusion A public signal of public donor status conveys the generosity and morality of the wearer. The bandage applied to donors after they have donated can act as such an effective signal, but only when these bandages are clearly branded as resulting from donating blood.

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The relation between blood donor recruitment and donor diversity and loyalty in the Netherlands

Abstract: ConclusionOur results showed proportional differences in how people from different sex, age and ethnicity are recruited, and how recruitment relates to donor loyalty. We advocate for more personalized, evidence-based recruitment and retention strategies.

Cited by 7 publications

References 26 publications

Why do young men lapse from blood donation?

Why do young men lapse from blood donation?

Life events and donor lapse among blood donors in Denmark

A branded bandage is worth a thousand words: blood branded bandages signal men’s generosity and morality

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