The Relation between Destination Image and Social Media user Engagement – theoretical Approach

Stepaniuk, Krzysztof

doi:10.1016/j.sbspro.2015.11.459

Cited by 15 publications

(9 citation statements)

References 18 publications

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“…Currently, one of the main ways of evaluating the image of a destination is through the way in which tourists represent the destination on social networks [57] through published images [58], videos or recommendations, among others [57]. This trend can have important effects on the perceptions or emotions of users towards destinations in their cognitive, affective or behavioral dimensions [27]. While the cognitive image refers to the beliefs and knowledge that a tourist holds about the physical and abstract attributes of a destination, the affective image refers to the emotions or sense of attachment that the tourist feels towards a place [40].…”

Section: Online Information Sources As Formation Agents Of the Destination Imagementioning

confidence: 99%

“…In this sense, few studies have analyzed how and why tourists engage in co-creation activities by using different types of online sources of information [25], while others have shown that the images perceived by tourists do not usually coincide with the images projected by providers and DMOs [26]. Few are the studies that treat online information sources as useful platforms for companies to strengthen the participation of users in the construction of the image [27]. Furthermore, it is crucial to know which sources are more important for individuals when making decisions about their travel plans [26].…”

Section: Introductionmentioning

confidence: 99%

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Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create

Garcia-Haro

Martínez–Ruiz

Martínez-Cañas

et al. 2021

JTAER

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Online sources of information are a matter of special interest in tourism research. In particular, they are key elements in the formation of destination image. The purpose of this paper is to examine the relationship between online sources of information and destination image and to analyze the mediating role of motivation to co-create in that relationship. A research model was developed, and hypotheses were tested on data collected from 394 usable responses about the World Heritage city of Cuenca (Spain). The results show that online commercial sources have a direct positive impact on the conative, affective and cognitive dimensions of the tourist image, in this order. Additionally, this study supports the view that motivation to co-create mediates the relationship between online information sources and destination image. Finally, motivation to co-create was also found to have a positive and direct impact, in this order, on conative, cognitive and affective image. The main value of our research is that it underlines the essential influence of motivation to co-create in the relationship between online information sources and destination image. This study also provides a critical review of the existing literature by positing a conceptual theoretical framework that links three types of online sources of information (social media sources, online commercial sources and online non-commercial sources) and destination image.

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Section: Online Information Sources As Formation Agents Of the Destination Imagementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create

Garcia-Haro

Martínez–Ruiz

Martínez-Cañas

et al. 2021

JTAER

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“…Lo et al (2011) discutem as implicações para a promoção do destino, por meio do uso da fotografia on-line. As mídias sociais e as fotografias digitais são vistas como uma maneira de redefinir o olhar do turista e, assim, modificar a experiência turística (Sheungting & Mckercher, 2015), além de fortalecer o engajamento de usuários de mídia social (Stepaniuk, 2015). Awaritefe (2005) avaliou as imagens de destinos turísticos da Nigéria por meio do uso de fotografias e pesquisa estruturada.…”

Section: Redes Sociais Virtuais E Fotografiasunclassified

“…Já o estudo de Stepaniuk (2015) analisou se o fortalecimento do engajamento de usuários de mídia social, por meio da gestão de conteúdo inovador, poderia ser uma contribuição para a criação da imagem positiva dos destinos turísticos em meios de comunicação social. O método de levantamento diagnóstico foi utilizado para avaliar as preferências dos usuários em relação à natureza do conteúdo fornecido.…”

Section: Redes Sociais Virtuais E Fotografiasunclassified

“…Estudos mais recentes mostram que as redes sociais virtuais são um dos principais meios de comunicação e compartilhamento de fotografias de viagens (Lo et al, 2011). Pesquisadores apontam que a construção da imagem dos destinos turísticos em meios de comunicação social pode ser fortalecida por meio do engajamento dos usuários das mídias sociais (Stepaniuk, 2015). Diante disso, avaliar o uso da fotografia turística, identificar o processo de seleção e a publicação das fotografias on-line se tornaram objeto de estudo nos últimos anos (Sheungting & Mckercher, 2015).…”

Section: Introductionunclassified

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Avaliação da imagem de um destino turístico no Instagram

et al. 2018

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Com os avanços tecnológicos, as imagens postadas nas redes sociais de fotografia (Instagram) são utilizadas como ferramentas de avaliação pelos turistas, desta forma, o gerenciamento destas ferramentas são essenciais para os destinos turísticos. O objetivo desta pesquisa é avaliar a imagem do destino turístico Salvador, Bahia, Brasil, a partir das publicações de uma rede social de fotografia, o Instagram. O presente trabalho analisou 400 imagens marcadas no Instagram com a hashtag #salvador, sendo que para a categorização das imagens coletadas foram utilizadas as dimensões da imagem cognitiva e motivacionais de Baloglu e Mccleary (1999). A pesquisa é exploratória, com abordagem qualitativa e quantitativa. A coleta de dados foi realizada, de forma aleatória, na rede social Instagram, por meio do software Seekr Monitor, uma ferramenta para monitoramento e gestão das mídias sociais. Por meio de análise de regressão linear múltipla, identificou-se a existência de relações causais positivas e negativas entre as dimensões da imagem e motivacionais do destino turístico e o número de curtidas por seguidor no Instagram. Os resultados indicam que as Destination Management Organization (DMOs) de Salvador (BA) devem direcionar seus esforços promocionais nas redes sociais virtuais, envolvendo a formação da imagem de valor ao ambiente, em vez de comercializar o destino por meio dos apelos motivacionais do prestígio.

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Strategizing green destination image through social media functionality: A study of the tourism industry

Khatoon,

Choudhary

2023

Bus Strat Dev

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This study validates and confirms the multidimensionality of social media functionality in the tourism industry. It also examines the impact of social media functionality on green destination image. Non‐probability convenience sampling technique has been used to collect the data from 550 visitors using a 5‐point Likert scale questionnaire, from the tourists visiting various destinations of Ladakh, India. Results revealed a significant impact of social media functionality on green destination image. The scale of social media functionality was also tested with special reference to the tourism industry. The outcomes of the study deliver insightful outcomes related to the role of social media functionality in developing and maintaining destination image with social media‐based marketing.

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The Relation between Destination Image and Social Media user Engagement – theoretical Approach

Cited by 15 publications

References 18 publications

Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create

Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create

Avaliação da imagem de um destino turístico no Instagram

Strategizing green destination image through social media functionality: A study of the tourism industry

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