The relationship among customer operant resources, online value co-creation and electronic-word-of-mouth in solid waste management marketing

Frempong, Joseph; Chai, Jian; Ampaw, Enock Mintah; Amofah, Dennis Owusu; Wadei, Kwame Ansong

doi:10.1016/j.jclepro.2019.119228

Cited by 50 publications

(43 citation statements)

References 59 publications

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“…45%) were active social media users with a 9% increasing rate compared to 2018 ( Simon, 2019 ). Social media information has been demonstrated to create operational value ( Cui et al., 2018 ), promote online value co-creation ( Frempong et al., 2020 ) and improve policy regulations ( Sun et al., 2020 ). With the development of Internet of Things (IoT), subscription accounts on social media platforms are being applied to household waste management innovatively, such as food waste management using Facebook and Instagram ( Martin-Rios et al., 2018 ) and waste electronic equipment collection with the help of WeChat, Weibo and Sina blogs ( Zuo et al., 2020 ).…”

Section: Introductionmentioning

confidence: 99%

Data analytics of social media publicity to enhance household waste management

Jiang

Fan

Klemeš

2021

Resources, Conservation and Recycling

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Highlights Data mining approaches are applied to measure and improve social media publicity. The current publicity in household waste management leans toward propagandist-centred. The identified high user engagements are at 12:00–13:00 and 21:00–22:00 on thursday. The macro policy in shanghai increases the recyclable waste collection by 431.8%. A case study in shanghai presents personalised improvements in waste management.

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Section: Introductionmentioning

confidence: 99%

Data analytics of social media publicity to enhance household waste management

Jiang

Fan

Klemeš

2021

Resources, Conservation and Recycling

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“…Likewise, consumers' trust in their brands encourages them to engage in the process of branding co-creation. (Bu et al, 2022;Cui et al, 2022) Samrah et al ( 2018) indicated that co-creation through words of mouth could be face to face as well as online depending upon customers' choice (Frempong et al, 2020). While Word-of-Mouth is identified by Henning-Thurau et al (2010) as the extent to which potential customers seek other people's advice and recommendations about a product experience before buying a product (Mikalef et al, 2017;Saeed & Yazdani, 2021).…”

Section: Co-creation Branding and Wom Communicationmentioning

confidence: 99%

The Role of Brand Love and Co-Creation on Word-of-Mouth Communication inBrand love and the Telecommunication Sector of Pakistan: Mediation of Brand Association and Brand Loyalty

Abdullah

Rehman

et al. 2022

IJMRES

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Branding is an important factor in developing WOM communication, especially in the telecommunication sector in Pakistan. Thus, this study aimed to evaluate the association between brand co-creation, brand love, and Word-of-Mouth communication, where the role of brand loyalty and brand association was studied in mediation. The researcher has implemented a quantitative design and used the five-Likert scale questionnaires as a research instrument. A total of 296 questionnaires have been included in the study, and the variable associations were evaluated based on mediation and path analysis. The results indicate a significant association between brand love, co-creation branding, and Word-of-Mouth communication by customers, showing that brand love is a stronger antecedent in the generation of word-of-mouth communication by the customers. The mediation results were also positive, showing that brand association and brand loyalty influence the relationship of brand love, co-creation branding, and Word-of-Mouth communications. The study is novel from the standpoint that the study has introduced the mediation of brand loyalty and brand association in the brand experience and Word-of-Mouth association, thus deepening the understanding of factors affecting the word-of-mouth communication of the customers. Keywords: Telecommunication Sector, Word-of-Mouth communication, co-creation branding, Pakistan.

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“…They actively create value with suppliers to better meet their individual needs and improve their satisfaction [14]. With the change of customer demand and the progress of technology, the role of customers and enterprises in value creation has changed [15]. On the one hand, compared with the past, customers are more willing and able to participate in the development of the company's products and services [13,16].…”

Section: Theoretical Basis and Research Hypothesismentioning

confidence: 99%

“…Whether TDS participate in product development or service delivery or the communication and interaction between customers, they all need to solve problems together through information sharing on the basis of mutual trust. TDS participation can increase the level of network embeddedness [15]. RE reflects the relationship characteristics between suppliers and demanders, such as relationship quality [46].…”

Section: Tds Participation and Vccmentioning

confidence: 99%

The Value Cocreation Influence Mechanism of Network Freight Transport Platform in IoT‐Based Environments: Under the Service‐Dominant Logic

Bai

et al. 2021

Wireless Communications and Mobile Computing

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The Internet of Things (IoT) has brought many benefits to the development of industries, from manufacturing to services. In the context of IoT, the network freight transport platform is equivalent to an integrator, integrating the scattered resources such as carriers and shippers in the supply chain, providing a solution, improving the use efficiency of vehicles, effectively reducing logistics cost, and creating value for the freight transport platform and bilateral customers. The purpose of this research is to explain the influence mechanism of transport demand subjects’ participation in value cocreation (VCC) under the service-dominant logic (SDL). We proposed a conceptual framework and 10 hypotheses and used SEM to measure the direct and mediating relationship among SDL, transport demand subject (TDS) participation, relational embeddedness (RE), platform VCC, and TDS value in the online business environment. The findings show that (1) SDL, TDS participation, and RE do not directly affect the TDS value, but indirectly through platform VCC; (2) SDL affects platform VCC not only directly but also indirectly through TDS participation and RE; (3) TDS participation affects platform VCC not only directly but also indirectly through RE; (4) RE indirectly affects TDS value by affecting platform VCC; and (5) platform VCC plays a mediating role in SDL, TDS participation, RE, and TDS value. Hence, transport enterprises should pay attention to the innovation concept, guide TDS participation, jointly improve platform VCC, give play to the network effect of the freight transport platform, and achieve TDS value through the deepening of TDS relationship embedding.

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The relationship among customer operant resources, online value co-creation and electronic-word-of-mouth in solid waste management marketing

Cited by 50 publications

References 59 publications

Data analytics of social media publicity to enhance household waste management

Data analytics of social media publicity to enhance household waste management

The Role of Brand Love and Co-Creation on Word-of-Mouth Communication inBrand love and the Telecommunication Sector of Pakistan: Mediation of Brand Association and Brand Loyalty

The Value Cocreation Influence Mechanism of Network Freight Transport Platform in IoT‐Based Environments: Under the Service‐Dominant Logic

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