“…Different studies confirm the significant positive relationship between market orientation and corporate entrepreneurship (Barrett & Weinstein, 1998 As companies grow and become competitive, a level of control has to be implemented by means of policies, leading to bureaucratic procedures (Zimmerman, 2010). However, competitive organizations operate in complex environments and therefore need flexible planning systems to cope with frequent changes (Kukalis, 1989). Firms with low flexibility are more rigid and bureaucratic in their administrative and operational procedures (Barrett & Weinstein, 1998;Khandwalla, 1977;and Miles & Snow, 1978).…”