The Relationship between Co-Creation Value and Facebook Shopping

Razak, Nurhanan Syafiah Abdul; Marimuthu, Malliga

doi:10.1016/j.sbspro.2012.11.197

Cited by 3 publications

(2 citation statements)

References 24 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Los trabajos anteriores se apoyan bien en el modelo de aceptación de la tecnología (Liang et al, 2011;Razak y Marimuthu, 2012;Pöyry et al, 2013) o bien en el modelo de estado de flujo (Pöyry et al, 2013), aunque nuestra propuesta se basa en integrar ambos modelos, no para analizar la intención de utilizar Facebook como canal de compra sino para localizar información sobre las marcas a lo largo del proceso de decisión de compra de un producto. A continuación describimos brevemente los 2 modelos que sirven de base para nuestra investigación.…”

Section: Investigación Sobre Redes Socialesunclassified

Determinantes de la intención de uso de Facebook en el proceso de decisión de compra

Miranda

Rubio

Mera

et al. 2015

Investigaciones Europeas de Dirección y Economía de la Empresa

View full text Add to dashboard Cite

información del artículo Historia del artículo: Recibido el 20 de septiembre de 2013 Aceptado el 23 de mayo de 2014 On-line el 12 de agosto de 2014 Códigos JEL: M30 M31 Palabras clave: Facebook Modelo de aceptación de tecnología Influencia social Utilidad percibida Modelo de estado de flujo r e s u m e nEn este trabajo se ha realizado una encuesta online a más de 500 usuarios de Facebook en España y Portugal con el objetivo de identificar qué variables influyen en mayor medida en la intención de usar esta red social para sus decisiones de compra.Los resultados de este estudio indican que la intención de uso de Facebook en las decisiones de compra está influenciada por variables como la utilidad percibida, la influencia social y la actitud hacia Facebook, mientras que la facilidad de uso percibida no parece tener una influencia directa sobre dicha intención de uso. Además, este estudio identifica que el disfrute percibido podría jugar un rol esencial, incluso superior a la utilidad percibida, en la determinación de la actitud del individuo hacia Facebook como herramienta para la búsqueda de información sobre el producto a comprar. © 2013 AEDEM. Publicado por Elsevier España, S.L.U. Todos los derechos reservados. Determining factors of the intended use of Facebook in the purchase decision process JEL classification: M30 M31 Keywords: Facebook Technology acceptance model Social influence Perceived usefulness Flow model a b s t r a c tThis article reports on an online survey conducted with more than 500 Facebook users in Spain and Portugal, in order to identify which are the most important variables on the intention to use this social network to make buying decisions.The results of this study indicate that the intended use of Facebook in purchasing decisions are influenced by their perceived usefulness, social influence and attitude toward Facebook, while the perceived ease of use has no direct influence on these intention. Furthermore, perceived enjoyment could play an essential role, even higher than the perceived usefulness in determining the attitude of the individual towards Facebook as a tool for finding information about the product.

show abstract

Section: Investigación Sobre Redes Socialesunclassified

Determinantes de la intención de uso de Facebook en el proceso de decisión de compra

Miranda

Rubio

Mera

et al. 2015

Investigaciones Europeas de Dirección y Economía de la Empresa

View full text Add to dashboard Cite

show abstract

“…In general, this theory assumes that consumer value may be used to explain consumers' choice to repurchase, purchase or not purchase a product, the choice of one brand over another and the choice of a specific type of product over another. Specifically, the theory of consumption values puts forward that consumers attach multiple values to a product which can affect their satisfaction and ultimately influence their consumer choice (Lin et al, 2015;Ramkissoon et al, 2009). Thus, the researchers have arrived at the consensus that the nature of consumption values is complex and multi-dimensional, rather than a trade-off between benefits and price (Sung & Ozuem, 2018;Sweeney & Soutar, 2001).…”

Section: Literature Review Consumer Value and Consumption Values Theorymentioning

confidence: 99%

What are Convention Attendees Looking For? An Examination of the Impact of Perceived Value And Value Cocreation on Attitude Formation

Sia

Lee

et al. 2022

Event Management

View full text Add to dashboard Cite

Despite convention tourism is becoming an important segment of the tourism industry in many countries, the specific benefits that convention attendees see valuable when attending conventions are inconclusive. Based on the consumption values theory, this study considers the impacts of two types of value: perceived value and value of co-creation on convention attendees’ attitude formation. Derived from a sample of 434 convention attendees and Partial Least Squares Structural Equation Modelling (PLS-SEM) analysis, results indicate that value of co-creation, together with another two dimensions of perceived value, emotional value and functional value, have significant influences on convention attendees’ attitude towards the convention attended. Particularly, it was found that perceived value by itself had limited effects in contributing the positive attitude towards conventions in the contemporary business world as consumers today are increasingly prefer co-creation of value and collaboration with service providers. The study contributes to the convention tourism literature by being the first to incorporate both perceived value and value of co-creation within the same model and testing related hypotheses. The results may facilitate decision-making and strategic development of tourism-related investments among convention organisers, destination marketing organisations and government agencies, which can eventually strengthen a country’s competitive edge in attracting convention attendees.

show abstract

Investigating the factors influencing small online vendors’ intention to continue engaging in social commerce

Hung

Chiu

2017

Journal of Organizational Computing and Electronic Commerce

View full text Add to dashboard Cite

The Relationship between Co-Creation Value and Facebook Shopping

Cited by 3 publications

References 24 publications

Determinantes de la intención de uso de Facebook en el proceso de decisión de compra

Determinantes de la intención de uso de Facebook en el proceso de decisión de compra

What are Convention Attendees Looking For? An Examination of the Impact of Perceived Value And Value Cocreation on Attitude Formation

Investigating the factors influencing small online vendors’ intention to continue engaging in social commerce

Contact Info

Product

Resources

About