The Relationship between Cognitive Reference Point and Target Body: An Analysis of News Cartoons

Abstract

Previous studies have proved great explanatory power of the principle of Cognitive Reference Point (CRP) in the analysis of discourses. Less attention is focused on the principle itself. This study explores the relationship between the cognitive reference point and the target body by analyzing a few news cartoons. Findings show that the mapping process of reference point and target body is achieved either in the same field, in the same domain or in different dominions.