2024
DOI: 10.1016/j.joitmc.2024.100227
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The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry: The mediating role of customer satisfaction and the moderating role of brand image

Md. Abu Issa Gazi,
Abdullah Al Mamun,
Abdullah Al Masud
et al.
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Cited by 13 publications
(1 citation statement)
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“…The business world is experiencing increasingly fierce competition which is balanced with the development of increasingly sophisticated technological tools that make it easier for every company to improve its business performance to achieve a goal. In an ever-evolving and fast-changing environment, companies cannot maintain an attitude of attracting customers or expanding new markets (Gazi et al, 2024;Rivero et al, 2023;Sakas et al, 2023). The key success factors for market survival depend on the owner's interests, suppliers, and buyers.…”
Section: Introductionmentioning
confidence: 99%
“…The business world is experiencing increasingly fierce competition which is balanced with the development of increasingly sophisticated technological tools that make it easier for every company to improve its business performance to achieve a goal. In an ever-evolving and fast-changing environment, companies cannot maintain an attitude of attracting customers or expanding new markets (Gazi et al, 2024;Rivero et al, 2023;Sakas et al, 2023). The key success factors for market survival depend on the owner's interests, suppliers, and buyers.…”
Section: Introductionmentioning
confidence: 99%