The relationship between e-learning and student satisfaction as marketing strategy: A case study at a private university

Soegoto, Eddy Soeryanto; Luckyardi, Senny; Jumansyah, Rizky; Saputra, Herry; Krüger, N.A.

doi:10.15549/jeecar.v9i5.1052

Cited by 3 publications

(3 citation statements)

References 24 publications

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“…This statement supports the results of research conducted which examined the availability of ICT devices, the ability of lecturers to utilize e-learning, and the ease of access to e-learning with the Computer Security course in the Study Program Informatics Engineering, Faculty of Computer Science, Lancang Kuning University (Taslim et al, 2017). The results of this study are in line with e-learning research such as that conducted by previous study (Basith & Triani, 2020;She et al, 2021;Soegoto et al, 2022). It is very important to note from the research results that a very large gap occurs in teaching items providing explanations about learning materials and the use of e-learning platform plates.…”

Section: Discussionsupporting

confidence: 89%

Student Satisfaction and Priority Quadrants towards E-Learning

Rachmawati¹,

Azis²,

Sarosa

2023

Indonesian J. Educ. Res. Rev.

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The e-learning learning method has long been known in distance learning and is increasingly being used during a pandemic, especially during an endemic period like today. Students who are accustomed conducted face-to-face learning as a cause of low learning outcomes. Several studies using multiple linear regression analysis have concluded that the level of student satisfaction with the e-learning learning model has an effect on learning outcomes. Additional analytical methods are needed to measure the quality of e-learning services and at the same time be able to make priority scales for handling them. The purpose of this study was to analyze the partial and simultaneous effect of service equal on student satisfaction in the e-learning method, measure the level of student satisfaction and make a priority scale for handling it. The subjects were 100 students who took MSDM courses. The research method used observation, literature studies related to service quality regarding e-learning quality. Data analysis was done by calculating the difference between the average values of reality and expectations for each service quality attribute. The result found that (1) partially the reliability variable is the variable that has the most influence, while the assurance variable is the variable that has the least effect on student satisfaction, (2) the tangible variable has no effect on satisfaction, and (3) the attributes that are the priority improvement is the attribute of the timeliness of teaching and the teacher providing explanations (guidelines) on the learning materials and the use of the e-learning platform.

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Section: Discussionsupporting

confidence: 89%

Student Satisfaction and Priority Quadrants towards E-Learning

Rachmawati¹,

Azis²,

Sarosa

2023

Indonesian J. Educ. Res. Rev.

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“…To effectively implement digital models in marketing, it is crucial to solve the incompatibility between digital transformation and the organizational structure. (Soeryanto Soegoto et al, 2022) The introduction of digital transformation of processes brings about increased transparency, access, and enhanced exchange of information, the actualization of internal democratic processes, which can be incompatible with hierarchical structures and may necessitate a shift from traditional organizational structure toward a flatter model (Leavitt & Whistler, 1958). When examining the issue from the perspective of the marketing department at a local level, it means the establishment of a flat marketing system.…”

Section: Digital Marketing Model's Implementation Managementmentioning

confidence: 99%

Implementing of digital models in marketing, impact and perspectives

Tchanturia,

Dalakishvili,

Mushkudiani

et al. 2024

JEECAR

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The paper aims to study digital marketing models and their impact. Partly in response to the new digital age and partly due to the emergence of new marketing methods. Companies need to use different models to control their digital marketing plans. Due to the growing need for digital marketing models, they have investigated what models are in use today and whether it is possible to offer a new model to the market to make things easier for marketers. A new model was created based on one of the companies that use different digital tools. Marketers can learn helpful information from models when developing a digital marketing strategy, conducting an audit, or reviewing online communications. Company leaders must be aware that the marketing strategies they have adopted in the past year will not work under current conditions, which means they should be adapted to current trends.

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“…In line with that, currently many sellers use social media Instagram, TikTok, Twitter, and Facebook as a place to promote their products where they create content related to the products or services they offer. In Refiani & Mustikasari's research, Instagram is indeed the most frequently used social media in promotion whose main function focuses on visuals in the form of photos & videos [5]. Instagram itself has a variety of interesting features such as instastory and so on.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Advertising on social media on Fashion Product Purchase Decision

Alamsyah,

Masken,

Prasetyo

2023

INJURATECH

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Technology makes the fashion industry grow very rapidly and nowadays fashion has become a lifestyle for people to show social status. The many local and international brands that exist, trigger the desire to use fashion products. As if you don't want to be left behind with existing trends. In this modern era, social media is very helpful in everyday life, especially for producers and consumers. Social media has become a gathering place for various communities. In this modern era, product purchase decisions are strongly influenced by social media such as Facebook, Twitter, YouTube, Pinterest, WhatsApp, Instagram and TikTok. This study aims to determine the effect of advertising on social media on purchasing decisions for fashion products. This research uses a combination of quantitative and qualitative methods. Children's questionnaires were distributed to 100 people. Questionnaires will be distributed to students as case studies. The results showed that advertising in social media had an effect on purchasing decisions for fashion products. Humans are greatly facilitated by the existence of technology. Various media with different and complete features are very helpful for those of us who want to promote a business. The development of the fashion industry is very fast, supported by the development of existing technology, social media has evolved into an efficient and practical platform in marketing. This study concludes that advertising on social media is very influential, especially in the form of visuals in the form of promos and other information about the products being sold. This research is expected to help get more potential consumers by utilizing social media.

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The relationship between e-learning and student satisfaction as marketing strategy: A case study at a private university

Cited by 3 publications

References 24 publications

Student Satisfaction and Priority Quadrants towards E-Learning

Student Satisfaction and Priority Quadrants towards E-Learning

Implementing of digital models in marketing, impact and perspectives

The Effect of Advertising on social media on Fashion Product Purchase Decision

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