The Relationship Between Entrepreneurial Orientation and Firm Performance for Black Entrepreneurs

Pegram, Ronald Leonardo; Parboteeah, K. Praveen

doi:10.5465/ambpp.2021.14899abstract

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Black entrepreneurs represent a distinctive segment within the racial minority category because of multiple factors; most prominently, well-documented social and economic disparities based upon formal and informal race-based discrimination (Pegram and Parboteeah, 2021; Shelton and Lugo, 2021; Gold, 2016; Bates et al , 2018). While many non-Black, ethnic minorities may be classified and/or appear racially as “White” and, therefore, escape some forms of discrimination and exclusion, by definition, many Black individuals embody physical (e.g.…”

Section: Review Of the Literaturementioning

confidence: 99%

Examining motivations and challenges of black wine entrepreneurs using the push–pull theory of entrepreneurship

Bell

Thach

Fang

2023

IJWBR

View full text Add to dashboard Cite

Purpose The two major entrepreneurial motivations of being “pushed” or “pulled” to start a business have been frequently explored in the entrepreneurship literature. In the global wine industry, thousands of small entrepreneurial wine businesses are flourishing, but few have been started by Black entrepreneurs. What is missing from the research is an exploration of the motivations of these entrepreneurs and what the industry can do to encourage the entrance of more minority entrepreneurs. The purpose of this study is to apply push–pull theory to better understand the motivations and challenges of what prompts Black entrepreneurs to start and succeed in the wine industry. Design/methodology/approach This exploratory study uses a qualitative methodology of 42 in-depth interviews with US Black winemakers, retailers, and other wine business owners conducted over Zoom. The data were analyzed using Otter software and a thematic coding process for 2,120 pages of rich text. Findings Findings included 12 motivation themes and 12 challenges for Black wine entrepreneurs, with more emphasis on “push” versus “pull” motivation factors. Many of these entrepreneurs were “pushed” to participate in the industry to create a more inclusive space for Black wine consumers and to create opportunities for other Black professionals and minorities in the industry. Managerial implications include solutions for more inclusive marketing and workplace culture. Originality/value This study contributes to push–pull theory by offering a unique perspective on the motivations of Black wine entrepreneurs, as well as being the first study, to the best of the authors’ knowledge, to focus on this issue.

show abstract