Wearing the veil is one of the choices of clothing for Muslim women. Even though making this choice will have consequences for accepting and rejecting views among society. The article examined the experience of niqabis in carrying out da'wah activities in public spaces. Based on the biographical narratives of four women, this paper aims to explore the processes, challenges, and motivations of preaching niqabis in carrying out activities in public spaces. Sources of data were obtained through surveys and then deepened through observations and semi-structured interviews during the years 2020-2021. This paper uses the theoretical framework of individual psychology by Alfred Adler (1964) as an analytical knife with qualitative research methods. The writing shows that the age range of the decision-making process for the veil is in the category of successful personality. This paper also shows that the process of changing behavior from before and after wearing the veil through the stages of perception, purpose of life, lifestyle to social interest is going well. Social interest is the basis for the emergence of da'wah motivation from the niqabis which starts from feeling of inferiority to feeling of superiority. This is what makes the veil a part of the lifestyle of the niqabis.