“…The ethical culture of an organization builds on seven Corporate Ethical Virtues, namely clarity, congruency, feasibility, supportability, transparency, discussability, and sanctionability, which stimulate employees to ethical conduct (Kaptein 2008). The applied CEV model (Kaptein 1998(Kaptein , 2008 provides one of the most thoroughly developed set of virtues in an organizational setting (Kaptein 2015), which with its specified virtues has been defined, tested, and applied in prior research (De Bode et al 2013;Huhtala et al 2011Huhtala et al , 2016Kangas et al 2014Kangas et al , 2015Kaptein 2008Kaptein , 2011Kaptein , 2015; some research on its linkages to innovativeness exists (Puč _ etait_ e et al 2016;Riivari et al 2012;Riivari and Lämsä 2014). An ethical culture can foster organizational innovativeness in many ways, such as encouraging the formation of open, fair, and cooperative culture that might lead to increased sharing of ideas, and enhancing employees' positive self-evaluation and identification with their organization.…”