The Relationship between Food Healthiness, Trust, and the Intention to Reuse Food Delivery Apps: The Moderating Role of Eco-Friendly Packaging

Sun, Kyung-A; Moon, Joonho

doi:10.3390/foods13060890

Cited by 2 publications

References 78 publications

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Predicting Mainland Chinese Students in Malaysia’s AI based Chatbot Satisfaction and Academic Performance: Mediating Moderating Analysis

Na,

Deli,

Rauf

2024

Preprint

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This study investigates the factors influencing Mainland Chinese students' satisfaction with AI-based chatbots and their academic performance in Malaysian universities. By integrating the Technology Acceptance Model (TAM), Social Cognitive Theory (SCT), and Expectancy-Value Theory (EVT), the research examines the roles of perceived risk, perceived enjoyment, trust, emotional value, internet addiction, reuse intention, satisfaction, and AI self-efficacy. A cross-sectional survey was conducted among 400 Mainland Chinese students using stratified random sampling. Data analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) reveals that perceived risk negatively influences satisfaction, while perceived enjoyment and trust positively affect reuse intention. Emotional value indirectly enhances academic performance through reuse intention, and AI self-efficacy moderates the relationships between reuse intention, internet addiction, and academic performance. The findings contribute to theoretical frameworks by expanding TAM to include emotional and trust-related factors, while also offering practical implications for improving AI-based educational tools in higher education settings. Future research should explore additional mediators and moderators to deepen the understanding of AI chatbot adoption and its impact on academic outcomes.

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Predicting Mainland Chinese Students in Malaysia’s AI based Chatbot Satisfaction and Academic Performance: Mediating Moderating Analysis

Na,

Deli,

Rauf

2024

Preprint

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Relationships between Psychological Risk, Brand Trust, and Repurchase Intentions of Bottled Water: The Moderating Effect of Eco-Friendly Packaging

Sun,

Moon

2024

Sustainability

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According to stakeholder theory, consumers are likely to become the main stakeholders of businesses, and promoting their health is an essential element for building a better reputation in the market. The aim of this work was to investigate the relationships among psychological risk, brand trust, and repurchase intentions. Moreover, the market has been more interested in the environmental implementation of business, and this is not exceptional to the beverage market. Considering such importance, another purpose of this study was to examine the moderating effect of eco-friendly packaging on the relationship between psychological risk and brand trust. This research mainly involved surveys. The survey participants had experience with the bottled water brand Dasani. Survey participants were recruited using a clickworker platform service. To test the research hypotheses, the Hayes process macro model 7 was employed. The results reveal that psychological risk negatively affects brand trust, while brand trust has a positive effect on repurchase intention. Moreover, eco-friendly packaging significantly moderates the impact of psychological risk on brand trust. This work elucidates the literature by identifying the associations among four attributes: psychological risk, brand trust, repurchase intention, and eco-friendly packaging.

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The Relationship between Food Healthiness, Trust, and the Intention to Reuse Food Delivery Apps: The Moderating Role of Eco-Friendly Packaging

Cited by 2 publications

References 78 publications

Predicting Mainland Chinese Students in Malaysia’s AI based Chatbot Satisfaction and Academic Performance: Mediating Moderating Analysis

Predicting Mainland Chinese Students in Malaysia’s AI based Chatbot Satisfaction and Academic Performance: Mediating Moderating Analysis

Relationships between Psychological Risk, Brand Trust, and Repurchase Intentions of Bottled Water: The Moderating Effect of Eco-Friendly Packaging

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