The relationship between gambling advertising and gambling attitudes, intentions and behaviours: a critical and meta-analytic review

Bouguettaya, Ayoub; Lynott, Dermot; Carter, Adrian; Zerhouni, Oulmann; Meyer, Silke; Ladegaard, Isak; Gardner, John; O’Brien, Kerry

doi:10.1016/j.cobeha.2020.02.010

Cited by 51 publications

(30 citation statements)

References 52 publications

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“…The harmful effects of gambling and associated advertising have been suggested to extend beyond populations of disordered gamblers and are apparent across the entire harm-spectrum; including children and young people [ 3 , 14 , 15 ]. Comparable to previously conducted reviews of alcohol and tobacco [ 16 , 17 ], two recently published systematic reviews [ 18 , 19 ] and one narrative review [ 20 ] have indicated that gambling advertising is facilitative of induced gambling intentions or cravings, increased participation and riskier (more impulsive) betting. However, these reviews also identify many of the methodological gaps within the existing gambling advertising research.…”

Section: Introductionmentioning

confidence: 99%

“…An empirical concentration upon disordered gamblers may pathologize the issue of gambling-harm induced by advertising. This may draw attention away from advertising-induced harm experienced by low-moderate risk gamblers [ 18 ]. Furthermore, the self-reported effects of gambling advertising are often hindered by recall and self-report bias.…”

Section: Introductionmentioning

confidence: 99%

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Emergent gambling advertising; a rapid review of marketing content, delivery and structural features

et al. 2021

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Background Gambling advertising is well-funded and has become increasingly sophisticated in recent years. As the presence and pervasiveness of gambling advertising increases, there is a corresponding need for empirical understanding of the characteristics and trends associated with emergent gambling advertisements and marketing. However, there is limited data on this rapidly evolving phenomenon. Methods A rapid review was undertaken of the empirical research (2015–2020) that focused upon the content, delivery and structural features incorporated within emerging gambling advertising. Results Twenty-five studies were included in the review. The majority of these studies were conducted in either the UK or Australia; two jurisdictions that have unique and particularly liberal gambling environments. The literature suggests that emergent gambling advertising content is targeted, positively framed and in some instances, may overrepresent riskier bets. The sporting and social media spheres are densely populated with such advertisements that involve both direct and indirect marketing strategies. In relation to the online environment, there is evidence to suggest the emergence of more interactive advertisements that prompt user engagement. In addition, financial incentivisation has diversified and is often subject to strict and esoteric conditions. Despite these emergent trends, little provision is devoted to adequately displaying harm reductive or responsible gambling content within gambling advertising. Conclusions Overall, there is a paucity of research and lack of methodological diversity concerning the characteristics of advertising within the literature. The barriers to investigating emerging gambling advertising are discussed alongside future research priorities. It is important for this research area to expand in order to appropriately inform ethical industry marketing and effective harm-reduction strategies. [Pre-registered online via Prospero: CRD42020184349].

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Emergent gambling advertising; a rapid review of marketing content, delivery and structural features

et al. 2021

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“…Marketing on social media has also created a new dimension in the way gambling products are promoted 7,8 . A recent critical and meta‐analytic review of gambling advertising suggested there was a positive association between exposure to gambling advertising and gambling‐related attitudes, and intentions and behaviours in adults 9 . However, to our knowledge, there has been no such research with young people.…”

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confidence: 98%

Young people's reflections on the factors contributing to the normalisation of gambling in Australia

Nyemcsok

Thomas

Pitt

et al. 2021

Australian and New Zealand Journal of Public Health

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Objectives: To explore young people's perceptions of the factors that may normalise gambling, and their opinions about the messages they see about gambling in their environments. Methods: An analysis of qualitative data from a mixed methods study of n=111 young people aged 11–16 years in Victoria, Australia. Questions investigated: i) the normalisation of gambling in sport; ii) the impact of advertising on young people; and iii) potential strategies to alert young people about the risks associated with gambling. An inductive approach was used to analyse the data. Results: Participants perceived that gambling was a regular and everyday activity and that gambling was becoming normalised in sport. However, some directly challenged this alignment. They were particularly critical that gambling advertising may influence young people's current and future gambling‐related attitudes and intentions. Most participants supported public health interventions, including more advertising restrictions. Conclusion: Young people's awareness of gambling and gambling marketing may be increasing their perceptions of the alignment between gambling and sport. Implications for public health: Strategies should be developed to increase young people's awareness of the risks associated with gambling. Young people's voices and views should be considered by policy makers in responding to this new public health issue.

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“…The media have long adopted images of masculinity in the promotion of gambling, alcohol, and tobacco use, but the capacity of the new media to shape peer norms is greater than ever before. 5 A pernicious accentuation of peer norms 6 is perpetuating outdated stereotypes of what it is to be a man. For these reasons there have been growing calls for the inclusion of boys and young men in policies to counter gender inequalities in health and wellbeing outcomes 7 across media and marketing, in education, and in community settings including sport.…”

Section: Gender Norms and The Mental Health Of Boys And Young Menmentioning

confidence: 99%

Gender norms and the mental health of boys and young men

Rice

Oliffe

Seidler

et al. 2021

The Lancet Public Health

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Promoting a different kind of social and emotional development for boys and young men is likely to be an intergenerational agenda. Increasingly, boys and young men will need to become active in sharing power and status with women. There are some encouraging developments. Women's sport professionalisation increasingly exposes boys to female athletes, widening their perspectives on women's capabilities. Ultimately redefining and reshaping the socialisation of boys and young men will promote their better mental health and those of others around them. In a world that needs men with different social and emotional capacities, this approach could promise to lay a foundation for greater productivity and wellbeing across men's life-course.We declare no competing interests.

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The relationship between gambling advertising and gambling attitudes, intentions and behaviours: a critical and meta-analytic review

Abstract: The relationship between gambling advertising and 2 gambling attitudes, intentions and behaviours: 3 a critical and meta-analytic review 4

Cited by 51 publications

References 52 publications

Emergent gambling advertising; a rapid review of marketing content, delivery and structural features

Emergent gambling advertising; a rapid review of marketing content, delivery and structural features

Young people's reflections on the factors contributing to the normalisation of gambling in Australia

Gender norms and the mental health of boys and young men

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