This study extends Weill's (Do computers payow ? A study of information technology investments and manufacturing performance. Washington, DC: International Center for Information Technologies, Information Systems Research, 3(4), 307}333) work by categorizing IT investment into four types of management objectives: transactional, strategic, informational and threshold. The relationships between these management objectives and "rm's role (de"ned in terms of traditional, evolving and strategic) are investigated through a questionnaire survey of managers in the service sector. As expected, "rms adopting a traditional role seem to favor investment in transactional IT. However, there appears to be an increasing emphasis on strategic IT investment for all three types of "rms, regardless of the role of IT. Implications of the results are discussed.