The Relationship Between Knowledge Management Capabilities And Product Innovation And Its Impact On Marketing Performance

Tundung, Subali Patma; Djajanto, Ludfi; Mauludin, Hanif

doi:10.2991/icame-17.2017.18

Cited by 3 publications

(1 citation statement)

References 34 publications

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“…Therefore, product innovation and marketing practices has important role in product success of herbal city community. As studies highlighted by literature that product innovation and marketing is important in performance (Tundung, Ludfi, & Hanif, 2017). The relationship between product innovation, marketing practices, customer retention, product awareness and product success are given in Figure 2.…”

Section: Literature Reviewmentioning

confidence: 98%

Effect on Product Innovation and Marketing in Herbal City Community

Siraphatthada¹,

Thitivesa²,

Rattanabunsakul³

2020

RWE

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Number of studies has carried out the research studies on product success among various industries. However, the product success is not discussed in respect to the herbal city community. Therefore, to fill this research gap, objective of this study is to investigate the role of product innovation and marketing practices in product success of herbal city community. Population of the study is herbal companies of Thailand. Data were collected from the herbal companies in Thailand. Employees of herbal companies were selected as the respondents. Data shows that both product innovation and marketing practices has significant role to enhance product success. Increase in product innovation and marketing practices increases the product success. Product innovation and marketing practices effect positively on customer retention and marketing practices respectively which causes to increase product success.

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Section: Literature Reviewmentioning

confidence: 98%

Effect on Product Innovation and Marketing in Herbal City Community

Siraphatthada¹,

Thitivesa²,

Rattanabunsakul³

2020

RWE

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The analysis of the electronic customer relationship management system based on marketing performance and knowledge management of the company using the Fuzzy cognitive map approach

Shabankareh

Sarhadi

2023

SN Bus Econ

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Role of Knowledge Infrastructure Capabilities in Product/Service Innovation

Suifan

Alhyari

Qandah

2021

J. Info. Know. Mgmt.

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This research explores the direct and indirect effects of knowledge infrastructure capabilities in creating product/service innovation in small entrepreneurial companies in Jordan. The mediating effects of knowledge-based dynamic capabilities and moderating role of innovation culture and emotional intelligence are also investigated. To this end, questionnaire surveys were developed and administered to employees and managers of 29 small entrepreneurial companies, resulting in 202 respondents. Validation and reliability analyses were performed followed by structural equation modelling for hypotheses testing. The results demonstrated the positive direct effect of knowledge infrastructure capabilities on creating product/service innovation. The indirect effect was confirmed as knowledge-based dynamic capabilities partially mediated the link between knowledge infrastructure capabilities and product/service innovation, and this relationship was moderated by innovation culture and emotional intelligence. This research highlights that the innovation culture and emotional intelligence encourage and sustain employee actions. This moderating influence can help better understand the complex nature of product/service innovation. Moreover, the variables used in this study have been thoroughly examined in developed countries, application of this model is deemed appropriate in developing countries such as Jordan to provide empirical evidence from a non-Western perspective.

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The Relationship Between Knowledge Management Capabilities And Product Innovation And Its Impact On Marketing Performance

Abstract: ABSTRACT

Cited by 3 publications

References 34 publications

Effect on Product Innovation and Marketing in Herbal City Community

Effect on Product Innovation and Marketing in Herbal City Community

The analysis of the electronic customer relationship management system based on marketing performance and knowledge management of the company using the Fuzzy cognitive map approach

Role of Knowledge Infrastructure Capabilities in Product/Service Innovation

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