Aim: To explore media preferences and use among young children, as well as to obtain information about parental supervision methods and beliefs about media.Method: Ninety parents of three-to six-year-olds, recruited from a relatively economically advantaged area in the United Kingdom, completed a media opinion survey.Results: Although traditional television remains the favourite type of media platform among young children, touchscreen devices are gaining in popularity, and may promote simultaneous multi-screen use. Moreover, parents believe that the effects of media on developmental outcomes are generally positive. However, they do monitor the content of traditional and new media their children are exposed to.
Conclusion:This study shows an emerging evidence of concurrent multi-screen use among very young children. More detailed examination of early media multitasking, and its relationship to cognitive and behavioural outcomes, is necessary.
INTRODUCTIONThere is no doubt that the rapid development of digital technology has changed how we communicate, work and spend our free time. Although many would agree that easy access to multifunction digital devices, such as smartphones or tablets, and high-speed Internet has improved our lives, brought about more freedom, and saved the time needed to complete many daily tasks, very little is known about the impact that modern technology has on adult cognitive and psychosocial functioning. Even less is known about how digital environment will influence developmental outcomes.In 'Western' culture, today's older children and adolescents are undoubtedly digital natives -children, for whom digital technology is fundamental to daily routine (1). Their environment is saturated with electronic devices (2) and children appear to fully embrace opportunities provided by new technology to reduce boredom and to allow efficient use of their leisure time (3). However, there is a paucity of research that addresses the extent of new media use among younger children (younger than six) and the effects of the digital environment on how they play, learn and interact with others. Traditionally, research has focused on the effects of television on the developmental outcomes, with a particular interest in how television viewing relates to learning, attention and behaviour. Many researchers and clinicians have expressed concern about the potentially deleterious effects of heavy television exposure or viewing inappropriate content (4-6). However, over 40 years of research has failed to provide consistent conclusions about the long-lasting impact of viewing on children's behaviour and cognition.