The Relationship between Organizational Image and Organizational Citizenship Perception of Academicians

Abstract

Today, organizations have to give a positive image to their internal and external stakeholders. There is a need for a positive image for employees to strive for the benefit of the organization. The aim of this study is to determine the relationship between the perception of organizational image and organizational citizenship behavior of academicians. In order to address this objective the organizational image questionnaire which was developed by Uluçay (2012), and organizational citizenship questionnaire which was developed for higher education institutions by Taşçı and Koç (2007) were used. The questionnaire was applied to 340 academicians. The results show that organizational image perception of the academicians differs significantly according to gender and type of university. According to the findings, organizational image perceptions of female academicians are higher than male academicians, and it is found that organizational image of foundation universities is higher compared to state universities. Also, there is a significant relationship between academicians’ organizational citizenship behavior and certain variables such as age, vocational seniority and working year in university. As academicians’ age, professional seniority and working year in university increase, so does their performance of organizational citizenship behavior. The results show that there is a positive relationship between organizational citizenship behavior and organizational image.

Research on the effects of job satisfaction on organizational trust and organizational citizenship in health workers: a case study of university hospitals

“…Utilizing extra-role behavior, e.g., employees helping their coworkers voluntarily share resources, organization representation, working extra hours without pay, the company is, thus, actively seeking solutions to help maintain respect in the workplace (Parasetio et al, 2017). Businesses that have individuals who develop organizational citizenship behavior typically achieve success (Akinci Tanyıldız and Serin, 2020).Four important factors that will preserve the importance of organizational citizenship behavior in the future. The first of these factors is global competition, organization members, citizenship performance, organizational support, and conscientious initiative.…”