“…Considering the increasing attention, and pronounced internal (Schley and Peters, 2014;Jachimowicz et al, 2017;Atlas et al, 2017;Nofsinger and Shank, 2019;Webb and Shu, 2017;Soutschek et al, 2020;Patterson and Shank, 2020;Shank et al, 2020;Sun et al, 2021) and external validity of the DEEP method in the existing literature (Li et al, 2016(Li et al, , 2020, we restrict our attention exclusively to the DEEP method in the remaining parts of the paper. We further restrict our discussion to only the incentivized version of the DEEP method, as developed by us, and its comprehensive (not reduced) and optimal format [DEEP 12 4 ] 4 Section 3 contains information about how to calculate the number of potential option combinations for the different DEEP (choice) versions.…”