The Relationship between Retail Price Promotions and Regular Price Purchases

Mulhern, Francis; Padgett, Daniel

doi:10.2307/1252330

Cited by 68 publications

(29 citation statements)

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“…Locations were chosen after the checkout and sufficiently deep into the store to allow consumers to observe the design before responding to the survey questions. Both in-store survey administrations were comparable, and the prospective influence of situational variables was reduced in line with the approaches suggested by Spies, Hesse and Loesch (1997), Yoo, Park and MacInnis (1998), Mulhern and Padgett (1995), and Michon et al (2007).…”

Section: Methodssupporting

confidence: 67%

Consumer perceptions of higher and lower-level designed store environments

Murray¹,

Elms

Teller

2015

The International Review of Retail, Distribution and Consumer R

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Section: Methodssupporting

confidence: 67%

Consumer perceptions of higher and lower-level designed store environments

Murray¹,

Elms

Teller

2015

The International Review of Retail, Distribution and Consumer R

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“…They discovered positive connections between quality observations and worth recognitions, between promoted offering costs and worth discernments, between publicized reference costs and worth recognitions, between quality discernments and perceived procurement esteems, between publicized costs and perceived securing values, and between perceived obtaining qualities and ability to buy. Mulhern and Padgett (1995) concentrated the connection between retail value advancements and normal value buys of various items or brands. Purchases of various items or brands were contemplations of responses to transitory value decreases.…”

Section: Review Of the Literaturementioning

confidence: 99%

Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing

Raza¹,

Frooghi²,

Rani³

et al. 2018

SAJMS

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Abstract:The study aimed to analyse the impact of brand image, brand perception, brand preference and brand loyalty on consumer purchase intention in the FMCG industry of Pakistan. It also used entrepreneurial marketing as moderator between the association of brand loyalty, brand perception, brand image and brand preference with purchase intention. The study has used quantitative explanatory research design. In this concern, a sample of 424 responses was collected using convenience sampling technique from different self-service stores and mega malls of Karachi city, Pakistan. Survey instrument was adapted from numerous past literatures and designed on fivepoint Likert measurement scale. The results and findings of the study showed that brand loyalty, brand perception and brand preference have statistically significant and positive impact on purchase intention. Among the three statistically significant variables, brand loyalty has most impact on purchase intention, followed by brand preference and least influenced by brand perception. Additionally, the results showed that entrepreneurial marketing moderates the relationship of brand loyalty, brand perception and brand preference with purchase intentions of consumer toward FMCG brands in Pakistan. However, the results interestingly showed that brand image does not influence purchase intention and also, entrepreneurial marketing does not moderate its relationship with purchase intention in regards to FMCG brands in Pakistan. The study also showed that combination of all the variables has strength to predict 34.1 percent of purchase intention in regards to FMCG brands of Pakistan. The study further provides conclusion, managerial recommendations and future research directions.

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“…Este anuncio parece ser suficiente para muchos de ellos al tomar sus decisiones de compra, por lo que no consideran necesario establecer comparaciones entre el precio promocional y el precio de otras alternativas de compra. De ahí la importancia de diseñar adecuadamente las estrategias de promociones basadas en precios, y de utilizar en ese diseño informaciones sobre el grado de conocimiento que tienen los consumidores acerca de los precios de los productos que comercializa la empresa (Greenleaf, 1995;Inman y McAlister, 1993;Kahn y Raju, 1991;Kalwani y Yim, 1992;Kim et al, 1999;Krishna et al 1991;Mulhern y Padgett, 1995).…”

Section: Conclusiones E Implicaciones Para La Gestión Empresarialunclassified

Antecedents and consequences of price promotions effectiveness

Díaz¹,

Cataluña²

2012

cuadernosgestion

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Resumen: Partiendo de un enfoque de orientación al mercado, el presente trabajo analiza la influencia que ejercen diversos factores sobre la efectividad de las promociones basadas en precios. Dichos factores están relacionados tanto con el comportamiento de compra (importancia del precio dentro del proceso de decisión y nivel de conocimiento de los precios que poseen los compradores) como con las características socioculturales y demográficas de los consumidores (sexo, nivel de formación y nivel de ingresos). El trabajo empírico desarrollado, basado en una muestra de 600 consumidores, ha permitido trazar un perfil que define a los consumidores más proclives a sentirse atraídos por los precios promocionales. Palabras clave:Promociones, precios, consumidor, comportamiento de compra. Abstract:From an approach of market orientation, the present research analyzes the influence of several factors on the efficiency of price promotions. The above mentioned factors are related to purchase behavior (the importance of price in the decision process and the consumers' level of price knowledge), as well as to the sociocultural and demographic characteristics (gender, education level, and income level). The empirical study developed, based on a sample of 600 consumers, has allowed to draw a common profile for consumers who are attracted to price promotions sales.

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The Relationship between Retail Price Promotions and Regular Price Purchases

Cited by 68 publications

References 0 publications

Consumer perceptions of higher and lower-level designed store environments

Consumer perceptions of higher and lower-level designed store environments

Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing

Antecedents and consequences of price promotions effectiveness

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