The relationship between retailer app use, perceived shopping value and loyalty: the moderating role of deal proneness

Flacandji, Michaël; Vlad, Mariana

doi:10.1108/ijrdm-10-2021-0484

Cited by 23 publications

(16 citation statements)

References 59 publications

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“…, 2011; Karwatzki et al. , 2017; Flacandji and Vlad, 2022); thus the need to control for these variables. Table 3 describes the findings.…”

Section: Resultsmentioning

confidence: 99%

“…age, sex), coupon proneness, and disposition to value privacy were controlled for. Research shows that the influence of mobile apps on purchase intention are affected by concerns such as disposition towards privacy and coupon proneness (Xu et al, 2011;Karwatzki et al, 2017;Flacandji and Vlad, 2022); thus the need to control for these variables. Table 3 describes the findings.…”

Section: Resultsmentioning

confidence: 99%

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Goal congruence and shopping motivation influence for in-store mobile app

Casteran

Acquatella

Jolivet

et al. 2023

IJRDM

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PurposeRetailers can use their mobile app to send location-based advertisements to consumers in the store. Goal congruence is an important driver for this type of ad's effectiveness. However, evidence of goal congruence influence on positive and negative outcomes and, in turn, on product purchase intention, is lacking. Research also leaves out the moderating effect of shopping motivation and price promotion level. The paper tests the impact of goal congruence on purchase intention through attitude to the ad and its intrusiveness, as well as the moderating effect of shopping motivation and price promotion.Design/methodology/approachTwo online experiments are conducted to investigate these effects. The first experiment investigates the influence of goal congruence (i.e. low vs high) and the moderating effect of shopping motivation (i.e. utilitarian vs hedonic) on attitudes to the ad, level of perceived intrusiveness and, ultimately, purchase intention. The second experiment introduces the moderating effect of price promotion.FindingsGoal congruence has a positive effect on attitude to the ad but no impact on intrusiveness. Goal congruence and shopping motivation further have a significant effect on attitude to the ad, as well as on purchase intention. Finally, no interaction effect of price promotion level is found.Originality/valueThis study tests the effect of goal congruence for in-store mobile apps on attitude towards the ads and intrusiveness and ultimately purchase intention. It further tests the moderating effect of shopping motivation (i.e. utilitarian vs hedonic) and price promotion level on these relationships.

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“…, 2011; Karwatzki et al. , 2017; Flacandji and Vlad, 2022); thus the need to control for these variables. Table 3 describes the findings.…”

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Goal congruence and shopping motivation influence for in-store mobile app

Casteran

Acquatella

Jolivet

et al. 2023

IJRDM

View full text Add to dashboard Cite

show abstract

“…Alternatively, Flacandji and Vlad (2022) examined customers who utilised a merchant app vs those who did not. The findings reveal a direct and positive relationship between the use of the retail app and increased customer loyalty.…”

Section: How Did We Discover and Why Do We Suggest?mentioning

confidence: 99%

Omnichannel retailing: exploring future research avenues in retail marketing and distribution management

Dutta

2023

IJRDM

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PurposeThis study explores the present state of research related to omnichannel retail, investigates retail's different sub-areas and suggests future research directions.Design/methodology/approachThe subdomains of omnichannel retail have been identified using a keyword co-occurrence network (KCN) map and content analysis. The 5W1H method assisted in finding the bibliographies of 258 SCOPUS-indexed and ABDC-ranked journal articles and showcasing the omnichannel retail landscape.FindingsMost research on omnichannel retail is concentrated on five subdomains: customer behaviour, channel integration, technological innovation, supply chain and operations and strategy. The study's conceptual framework illustrates the omnichannel retailing environment and the variables that must be considered whilst establishing an omnichannel strategic vision. Besides, future researchers have been urged to concentrate on interdisciplinary research, as a seamless experience is unachievable if focussed on a single subdomain.Research limitations/implicationsThere is a slight probability of missing out on some good articles as this study considered only those articles that have been published in SCOPUS and ranked by the ABDC quality list.Practical implicationsThis study emphasises that for businesses to capitalise on the omnichannel model, the businesses must undergo a transformation involving technology convergence, customer-centricity and internal process reorganisation that integrates consumer feedback to co-create value. When a business adopts an omnichannel model, the business's priorities shift. Rather than depending solely on technology, faster delivery and channel integration, an omnichannel strategy requires strong leadership, a clear vision, training for all stakeholders and an understanding of customer pain points to reach the full potential.Originality/valueThe illustration of the omnichannel retail landscape using the 5W1H methodology and antecedents-decisions-outcomes (ADO) framework.

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“…Grocery shopping has particular features that may influence how value co-creation takes place through BMAs. As groceries are a recurrent necessity, grocery shopping is commonly viewed as a chore (Flacandji & Vlad, 2022). Consequently, it is associated with a utilitarian context (Gomes & Lopes, 2022), where bargains and variety create value for consumers (Flacandji & Vlad, 2022).…”

Section: Sdl and Bmasmentioning

confidence: 99%

Deriving value from branded mobile apps: Exploring the role of brand satisfaction, age, and value‐in‐use subdimensions

Santos,

Gonçalves,

Mendes

et al. 2023

Psychology and Marketing

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The study investigates how value‐in‐use generated on branded mobile apps from supermarkets affects brand satisfaction and loyalty through two models. The first model assesses how value‐in‐use dimensions (i.e., personalization, experience, and relationship) affect the outcomes, and the mediation of satisfaction and the moderation of age on those relations. The second model decomposes experience and relationship into subdimensions. The Structural equation modeling results show that personalization, experience, and relationship influence satisfaction, although experience has a negative effect. Age moderates the relations, where younger individuals value personalization and older individuals value experience and relationship. Regarding the individual subdimensions, only behavioral experience, and app trust and commitment are relevant for satisfaction, whereas behavioral experience has a negative effect. In both models, satisfaction significantly influences loyalty and mostly acts as a full mediator. Two FGDs were conducted to understand the negative effect of experience on brand satisfaction. The results show that experience is mostly utilitarian with grocery apps and apps that require increased effort yield less satisfaction. The study enriches the literature on Service‐Dominant Logic and value‐in‐use. The findings can provide managers with insights on using branded grocery apps to enhance the value co‐created between the consumer and firm.

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The relationship between retailer app use, perceived shopping value and loyalty: the moderating role of deal proneness

Cited by 23 publications

References 59 publications

Goal congruence and shopping motivation influence for in-store mobile app

Goal congruence and shopping motivation influence for in-store mobile app

Omnichannel retailing: exploring future research avenues in retail marketing and distribution management

Deriving value from branded mobile apps: Exploring the role of brand satisfaction, age, and value‐in‐use subdimensions

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