The relationship between runner environmental paradigm and their motives to participate in an urban or rural marathon

Davies, Melissa J.; Hungenberg, Eric; Aicher, Thomas

doi:10.1108/ijefm-02-2018-0013

Cited by 12 publications

(8 citation statements)

References 62 publications

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“…Consistency -accounts for 10% of the variances. The analysis of the factors focused around this variance leads us to a conclusion that these motifs of the runners' behaviours can be described by the well-known in psychology rule of commitment and consistency (Cialdini, 2016). In this case, the runners' commitment and their participation in the virtual run resulted from the fact that they had already decided to take part in this event, by signing up for the traditional run.…”

Section: The Determinants Of the Engagement Of Runners In The Co-crea...mentioning

confidence: 88%

Determinants of the Engagement of Virtual Runs’ Participants in the Co-creation of Customer Value during the Pandemic

Waśkowski¹,

Jasiulewicz²

2022

J Educ Health Sport

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The study focuses on the research question of the determinants and motivating factors which stimulate consumers to engage in the co-creation of customer value, even though the product they are offered is merely a substitute for the one they are used to. The research focuses on the virtual runs and its subject are the runners participating in the Białystok Virtual Half-Marathon. There are two equivalent objectives of the study: (a) the identification and the assessment of the determinants of the runners’ engagement, and (b) the segmentation of the virtual run participants on the basis of the diagnosed determinants of their involvement. The article is based on the results of the survey conducted in 2020 on a sample of 419 runners, by means of the CAWI method. The respondents were asked to assess 17 factors related to the customer engagement in the co-creation of value, with reference to the virtual run in which they participated. The Białystok Virtual Half-Marathon, the second biggest virtual run organised in 2020 in Poland, was used as a point of reference for this survey. This run was an alternative proposal prepared by the organiser in response to the Covid-19 pandemic and the ban on the organisation of real runs in the whole country. The research findings allowed for expanding the theoretical knowledge of the concept of the customer value co-creation and the consumers’ engagement in this process. The research resulted in distinguishing four meta-factors determining the runners’ engagement and establishing the strength of their influence on the customer value co-creation. The research also revealed the runners’ motivation for participating in the virtual run. The runners’ involvement was determined by the hedonistic and social factors, though the structure and the strength of their impact varied in relation to the respondents’ demographics. All in all, four segments of runners were distinguished.

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Section: The Determinants Of the Engagement Of Runners In The Co-crea...mentioning

confidence: 88%

Determinants of the Engagement of Virtual Runs’ Participants in the Co-creation of Customer Value during the Pandemic

Waśkowski¹,

Jasiulewicz²

2022

J Educ Health Sport

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show abstract

“…In turn, Davies et al (2019) and Song et al (2012) highlight the importance of attendees' environmental awareness in their decision to participate in sustainable events. Following previous findings that a direct relationship exists between more developed world areas and greater sustainability awareness (Park et al , 2012), the current research model anticipated that attendees living in more developed world areas would tend to adopt more positive attitudes towards event sustainability.…”

Section: Discussionmentioning

confidence: 99%

The sustainable transformation of business events: sociodemographic variables as determinants of attitudes towards sustainable academic conferences

Santos

Fernández-Gámez

Plaza

et al. 2022

IJEFM

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PurposeThis study aimed to assess whether sociodemographic variables explain significant differences in attitudes towards transforming academic conferences into more sustainable events.Design/methodology/approachAn analytical model of participants' attitudes towards sustainable conferences based on literature review as well as the theories of reasoned action and planned behaviour was developed and applied to a sample of 532 surveyed individuals from 68 countries who regularly attended academic conferences in the last five years prior to 2020. The results were refined using statistical and computational techniques to achieve more empirically robust conclusions.FindingsResults reveal that sociodemographic variables such as attendees' gender and age explain differences in attitudes. Women and older adults have stronger pro-environmental attitudes regarding event sustainability. On the other hand, attitudes towards more sustainable academic conferences are quite strong and positive overall. More sustainable events' venues, catering, conference materials and accommodations strongly influence attendees' attitudes towards more sustainable conferences. The strength of attitudes was weaker towards transportation.Research limitations/implicationsFirst, the analyses focused on only aspects related to the attendees' attitudes. Assessing their real behaviour would complete this research. The geographical areas defined by the U.N. and used in this study have the limitation of combining highly developed countries and developing countries in the same geographical area, for example, the Americas and Asia and the Pacific.Practical implicationsSpecific socio-demographic variables' effects on attitudes towards sustainable academic conferences can indicate how organisers can best promote these events according to attendees' characteristics and develop differentiated marketing campaigns. For women and older adults, event sustainability should be emphasised as a competitive strategy to promote events and attract these audiences. Marketing strategies for younger attendees (under 30 years old) could focus on technology, networking or attractive social programmes. Sustainable venues, catering, conference materials and accommodations are easier to promote. Event organisers should encourage participants to make more environmentally friendly decisions regarding more sustainable event transport.Social implicationsA strategy based on promoting the event as contributing to sustainable development could educate attendees and put them on the path to developing stronger positive attitudes regarding sustainability and more sustainable behaviours. Sustainable academic conferences can educate students, organisers, service providers and delegates through their involvement in sustainable practices.Originality/valueTo our best knowledge, this research is the first to assess whether sociodemographic variables explain significant differences in attitudes towards the sustainable transformation of academic conferences.

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“…The scale consists of 37 items grouped under nine factors, including "self-enrichment", "travel exploration", "skill mastery", "social needs", "destination attributes", "stress relief", "aggression", "competition", "physical fitness". Davies et al (2019) showed how environmental consciousness motives impact individuals' intention to participate in a rural or urban marathon using STMS. Their study confirmed that social needs, self-enrichment, and aggression are all associated with participation intentions.…”

Section: Literature Review and Hypotheses Formulation 21 Travel Motives Of Active Sports Touristsmentioning

confidence: 99%

Motivations for participation in active sports tourism: a cross-national study

Malhotra

Johann

Tiwari

2021

IJEFM

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PurposeSports tourism has gained much attention in recent decades due to its socio-economic and environmental impact on destinations. This study at first examines travel motives that might trigger participation in active sports tourism (AST). Further, it compares these travel motives and their impact on participation intention in AST (between India and Poland).Design/methodology/approachData were collected online through a self-administered questionnaire in both countries (N = 273 in India and N = 255 in Poland). Descriptive data were analyzed using SPSS statistics 24, and SPSS AMOS 25 was used for testing the measurement model and multi-group analysis.FindingsThe results show that in both countries, participants are motivated mainly by travel exploration, social bonding, and stress relief, which are the primary travel motives commonly associated with tourism. However, the significance of these motives varies across both nations. Interestingly, active sports tourists are not motivated by physical strength, self-enhancement, and social recognition.Originality/valueThe study presents a framework to discuss travel motives in Active Sports Tourism (AST). It also describes the motives that influence Indians and Polish citizens' participation in active sports tourism.

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The relationship between runner environmental paradigm and their motives to participate in an urban or rural marathon

Abstract: 2017-006 Room: Oxford

Cited by 12 publications

References 62 publications

Determinants of the Engagement of Virtual Runs’ Participants in the Co-creation of Customer Value during the Pandemic

Determinants of the Engagement of Virtual Runs’ Participants in the Co-creation of Customer Value during the Pandemic

The sustainable transformation of business events: sociodemographic variables as determinants of attitudes towards sustainable academic conferences

Motivations for participation in active sports tourism: a cross-national study

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