The relationship between social media based teaching and academic performance during COVID-19

Abstract

Purpose The closure of educational institutions in the COVID-19 pandemic has changed the global teaching and learning landscape. Face-to-face classroom activity has been shifted to online classroom activity. This study aims to investigate the effect of social media-based education on students’ academic performance during the pandemic. Design/methodology/approach This study analyzes the perceptions of 302 university-going students of Bangladesh using structural equation modeling. Findings Results show that Facebook features, perceived usefulness and personal tutorial have a positive and significant relationship with the use of social media (USM). Furthermore, the USM has a positive and significant relationship with the academic performance of the university-going students of Bangladesh during the pandemic. Research limitations/implications This research has considered the social media usage of university students during the pandemic for academic purposes. This study has not considered income group, technical literacy and device availability of the students. Therefore, the findings may not be generalized to all classes of society. Practical implications This study validates that the USM can ensure good academic performance by engaging students through collaboration and attention. Originality/value Diffusion of knowledge and interactive face-to-face learning procedures have faced a massive loss because of this COVID-19 pandemic. Easiness in the mode of teaching technique can be a precondition for its acceptance among the students. As the impact of social media on academic performance in this pandemic context has remained unexplained, this study is designed to focus on this emerging issue.

Evaluation of Online Learning During COVID-19

“…During online lectures, a variety of learning tools are used, including Microsoft Teams, Zoom, Google Meet, WhatsApp Group Media, and others (28,29). The existence of an internet network to support diverse learning platforms is the primary prerequisite for online learning (30,31).…”

Social Media Engagement and Student’s Intention in Indonesian Higher Education Using Unified Theory of Acceptance and Use of Technology

“…Social media engagement in this study points to the closeness of relationships and values that support using social media, although it is not fully utilized for learning purposes. This is as stated by Ghosh [31], that not all students consider social media useful for communication and learning. The results of this study indicate that social media has great potential to support learning.…”

Developing and testing a social media-based intervention for improving business skills and income levels of young smallholder farmers

“…Ghosh et al. (2023) did a study with 302 undergraduates in Bangladesh to ascertain the effectiveness of social media-based training on academic performance during the outbreak of the coronavirus disease 2019 (COVID-19).…”

“…Ghosh et al (2023) did a study with 302 undergraduates in Bangladesh to ascertain the effectiveness of social media-based training on academic performance during the outbreak of the coronavirus disease 2019 (COVID-19). The researcher used a survey research design and found that training during COVID-19 significantly contributed in enhancing the academic performance of learners during the outbreak of COVID-19.…”