The relationship between strong‐ties weak‐ties rationality and COVID‐19 public stigma: A cross‐cultural study of Malaysia and Australia

Abstract

We investigated the relationship between strong‐ties versus weak‐ties rationality and public stigma (PS) during the COVID‐19 pandemic. We also explored the cultural group differences (Malaysians vs. Australians) in this relationship. An online survey was conducted in 2021 with a final sample of 830 eligible Malaysians and 394 eligible Australians. Participants completed the multidimensional strong‐ties weak‐ties rationality Scale (STWTRS) and an adapted public stigma (PS) scale towards COVID‐19 patients. Through multiple regression analysis, we found that the strong‐ties rationality, ST‐Authoritarian rationality, was positively associated with PS‐Blame in both countries. However, the variable Country moderated the relationship between ST‐Communal and PS‐Rejection, with a negative association found in Malaysia and a positive association in Australia. The findings confirmed the strong‐ties weak‐ties rationality framework, where ST rationality, especially ST‐Authoritarian, could explain the cognitive mechanism behind negative attitudes towards those who pose threat towards the in‐group survival. However, ST‐Communal could buffer the rejection towards the COVID‐19 patients in Malaysia due to its emphasis on social harmony. This study can inform future interventions aimed at mitigating stigma and promoting a more inclusive and supportive society in times of crisis.