Alcohol is among the leading contributors to the global burden of morbidity and mortality. Alcohol Use Disorders (AUD) account for the majority of this burden. Numerous interventions have demonstrated effectiveness in the treatment of AUD, but treatment response is modest and relapse rates remain high. No one treatment approach has demonstrated unequivocal superiority, prompting calls for individualised intervention strategies. Insufficient understanding of the mechanisms involved in AUD maintenance and treatment response impair the design and implementation of such approaches. The aim of this thesis was to progress understanding of potential treatment targets within personalised treatments for AUD. Alcohol craving, alcohol outcome expectancies, and rash impulsivity comprise the focus of this thesis, as each has been implicated in AUD maintenance and treatment response. A series of studies examining clinical applications of alcohol craving, outcome expectancies, and rash impulsivity within personalised AUD interventions were conducted. Study 1 (Chapter Two) examined the clinical utility of alcohol craving, focusing on issues of measurement. Highlighting the absence of a theoretically and psychometrically robust measure of craving which is also brief enough to be routinely administered within busy clinical settings, the study aimed to develop a new measure. Using data from 747 treatment seeking AUD patients the 22-item Alcohol Craving Experience Questionnaire (ACE) was reduced to 5-items while preserving its key theoretical elements, psychometric integrity, and clinical implications. The shortened 'Mini ACE' (MACE) is ideal for use with AUD populations in time-limited settings, such as weekly assessment in treatment contexts. An extended review of common issues in craving measurement is provided in the following chapter (Chapter Three). The chapter is intended to assist researchers and treatment providers in the selection, effective application, interpretation of the scales comprising the Alcohol Craving Experience Questionnaire. Study 2 (Chapter Four) highlights an absence of research on targeting alcohol outcome expectancies within Cognitive Behavioural Therapy (CBT) for AUD. Alcohol expectancies of 175 patients who completed a 12-week CBT program for AUD were assessed pre-and post-treatment. Several positive expectancies were predictive of drinking behaviour during treatment, and most reduced toward community norms post-treatment. However, positive expectancy change was not related to drinking behaviour during treatment, challenging cognitive theory emphasising the importance of this process. Increase in negative Publications During Candidature