The sporting arena is replete with examples and anecdotes of inspirational coaches that have led teams to success, often in the face of adversity and against seemingly better opponents. Indeed, the influence of the coach is summarised nicely by Dan Britton talking about the legendary basketball Coach John Wooden: "His purpose in coaching was to instil greatness in others. He was committed to teaching, inspiring and motivating people, and he empowered his players to do great things" (p. 13). It is therefore surprising that the models of leadership and coaching in sport are either devoid of the notion of inspiration or only give it a passing mention; we still know very little about precisely why great coaches are great and how in turn they motivate their athletes to achieve Olympic greatness. For example, the sport coaching models developed by Challadurai and colleagues; Smith, Smoll and colleagues;Horn and colleagues; and Côté and colleagues have all provided an insight into the effects of coach behaviours, some processes and mechanisms by which these behaviours exert their influence and the moderating effects of situation, context, and personality. However, there is very little mention of the inspirational effects of great coaches in these theories and models.The purpose of this article is not to provide a review of the sport coaching models (for reviews, see Chelladurai, 1990Chelladurai, , 1993Chelladurai, , 2007Chelladurai & Riemer, 1998;Riemer, 2007;Smith & Smoll, 2007), rather we will delineate a new model of inspirational coaching based on the principles of vision, support, and challenge.Underpinned by transformational leadership theory (Bass, 1985) the meta-cognitive model of vision, support, and challenge was first developed by Hardy and Arthur in a support to achieve the vision; and (c) providing the challenge to achieve the vision. The underlying proposition is that the vision provides meaning and direction for athletes' effort.That is, the vision serves as the beacon towards which all the sweat, pain and sacrifice is directed on the path to Olympic success. The premise that underpins the vision, support and challenge model is that athletes can achieve their Olympic dreams provided they are truly inspired to do so; this is because all other things being equal the person who is motivated to practice longer and train harder will ultimately be the best.An important aspect of the vision, support, and challenge model is that it makes a distinction between what the coach does (i.e., coach behaviours) and the consequences of these coach behaviours (i.e., athlete's meta-cognitions) in the same model. That is, transformational leadership is what the coach does and athlete's perceptions of vision, support, and challenge are a direct consequence of coach behaviours. In the following article we firstly define the vision, support, and challenge constructs in our model, we then describe the impact that vision, support and challenge will have, and lastly we very briefly identify some key coach behaviours that we theo...