The relationship of Brand Commitment, Brand Credibility, Perceived Quality, Customer Satisfaction and brand loyalty: an empirical study on Stylo shoes

Abstract

Group advertisement can help build brands, but dependability is what makes them preceding. If people believe they share values with an organization, they will remain loyal to the particular brand." There is only one boss "the customer" and he can fire everybody in the company, simply investing money somewhere else, he wants. Keeping in mind that costumers are a challenging aspect for organizations, our study aims to contribute in the brand loyalty. There is a rapid increase seen in the needs of brands in the market, now a day. Customers feel good, safe, proud, sophisticated, satisfied and obliged having brands, explained by research. As customers want brands and the main purpose of this research paper was to study the contribution of brand equity, perceived quality, consumer satisfaction, brand commitment, brand credibility, and brand trust for building brand loyalty. Also, present the role of brand loyalty on brand equity. Our study also explains that how can be the customers remain loyal with a brand and what they need in it and what will be the future of all this. A self-administered questionnaire was developed to collect data from randomly selected 200 female consumers of Stylo shoes in Pakistan. We constructed a structural model and tested it. The SPSS analysis was performed in order to check the fit of conceptual model presented. To evaluate the relationship between variables, correlation and regression analysis was also used. The findings of this study demonstrate that all the variables positively and significantly effects brand loyalty. Additionally, the relationship of brand loyalty and brand equity was also seen. This article and its findings have numerous limitations and give directions for future work.

Peran Brand Loyalty Sebagai Mediator Antara Brand Love Dan Brand Trust Konsumen Usaha Jasa Perjalanan Wisata

“…Jika Brand Love mempengaruhi Brand Loyalty, dan Brand Loyalty mempengaruhi WoM, maka dapat disimpulkan bahwa terdapat pengaruh langsung Brand Love terhadap WoM. Hasil penelitian ini konsisten dengan penelitian Rizwan (2014). Merek diakui bermanfaat untuk memberikan emosional kepada pelanggan (Pawle dan Cooper, 2006).…”

“…Jika konsumen semakin percaya pada jasa tour & travel yang digunakan, karena kualitas pelayanannya baik dan selalu diperbaharui sesuai kebutuhan konsumennya, karyawan memberikan rasa aman, serta mencerminkan ketulusan dan kejujuran, maka konsumen tour & travel semakin menganggap penting, tertarik, menyukai, memilih, komit pada perusahaan yang bersangkutan daripada perusahaan tour & travel yang lainnya Hasil penelitian ini konsisten dengan penelitian sebelumnya dari Rizwan (2014) yang menemukan pengaruh positif Brand Trust terhadap Brand Loyalty. Suatu merek yang dapat dipercaya oleh konsumen, jika merek tersebut unik; dengan kata lain merek tersebut merupakan merek yang sukses di pasar.…”

“…Jika konsumen semakin percaya pada jasa tour & travel yang digunakan, karena kualitas pelayanannya baik dan selalu diperbaharui sesuai kebutuhan konsumennya, karyawan memberikan rasa aman, serta mencerminkan ketulusan dan kejujuran, maka konsumen jasa tour & travel akan semakin merasa sukarela membicarakan, menyebarkan, serta merekomendasikan hal yang baik dan positif kepada teman-teman dan orang banyak. Hasil penelitian ini konsisten dengan penelitian Rizwan et al, (2014). Sikap konsumen terhadap merek perusahaan terbentuk dari evaluasi secara keseluruhan tentang suatu merek yang menghasilkan penilaian tentang dapat tidaknya suatu merek dipercaya (Wilkins, 2006), atau dengan kata lain Kepercayaan konsumen terhadap berbagai atribut suatu produk/merek tergambar dari sikap konsumen.…”

“…Selanjutnya, Fetscherin et al, (2014) mengatakan bahwa Brand Loyalty merupakan dampak dari Brand Love dan Brand Trust (Rizwan, 2014). Konsumen tidak akan lama menginginkan produk perusahaan, mereka menginginkan lebih dari sekedar produk, yaitu pengalaman dan keterikatan emosional, seperti kesetiaan, kejujuran, kehandalan, dan komitmen.…”

How to Improve Brand Equity in Tourism

“…While Ahmed et al, (2014) said that brand trust is a very important asset for the company because it can create loyal customers. Furthermore, Rizwan et al, (2014), explains that brand commitment is a great asset for the company since it can create long-term relationships with consumers.…”