The Relationship of Corporate Social Responsibility on Digital Platforms, Electronic Word-of-Mouth, and Consumer-Company Identification: An Application of Social Identity Theory

Ma, Rui; Cherian, Jacob; Tsai, Wen Hsien; Sial, Muhammad Safdar; Hou, Li; Otero, Susana Álvarez

doi:10.3390/su13094700

Cited by 26 publications

(24 citation statements)

References 95 publications

(120 reference statements)

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“…There is a possibility that the personal qualities of the customer will affect their opinions and feelings in response to the stimulus ( Ma et al, 2021 ; Castro et al, 2022 ). The effect of a person’s data may be different from one individual to another, and the same content may elicit various responses from various receivers ( Ikram et al, 2019 ; Yang and Basile, 2021 ).…”

Section: Literature and Research Hypothesesmentioning

confidence: 99%

Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective

Tang

Wang

et al. 2022

Front. Psychol.

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It is now possible to propagate CSR information through social media platforms. Electronic word of mouth (eWOM) directly impacts image and upcoming portfolios of the organization. Customers, employees, and other stakeholders generate revenue for the company. Our goal was to understand why people were sharing and commenting in response to terrible reports about corporate social responsibility (CSR) on WeChat. A company’s desire to comment on and share CSR news and its perception of its own social and environmental responsibility were all presumed explanatory variables in our investigation. 315 WeChat users were asked to grade a fictitious news report of the environment. The results were shocking. According to our findings, an individual’s attitude toward actions and the effectiveness of information directly correlates to their social and environmental awareness level. EWOM may be discouraged by a company’s brand name, which has the potential to harm its reputation with its customers.

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Section: Literature and Research Hypothesesmentioning

confidence: 99%

Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective

Tang

Wang

et al. 2022

Front. Psychol.

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“…In general terms, Corporate Social Responsibility is the constantly altering and selfadvancing concept in the field of business management [40][41][42]. Today, CSR has become a standard management concept in which companies assume their ethical, social and environmental responsibility toward society [43,44].…”

Section: Literature Reviewmentioning

confidence: 99%

Corporate Social Responsibility and the Renewable Energy Development in the Baltic States

et al. 2021

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Recently, the approaches of the Corporate Social Responsibility (CSR) in the renewable energy development have changed with the new global approach to sustainability. Today, CSR is an evolving and dominating business practice that integrates sustainable development into a company’s business model. The main focus of our paper is on the public relations of corporate social responsibility in renewable energy development. We show that a proper approach to public relations and resulting communication and dissemination of products and results should be sustained. This paper assesses the new pathways for executing public relations for CSR with relation to the renewable energy projects. The study analyses the impact of corporate social responsibility on energy companies, which are expected to make a positive contribution to the development of sustainable energy. We use both the overview of the theoretical concepts and literature as well as analyze the case of the “old” and “new” European Union Member countries represented by the Baltic States that yield many similarities but differ in their economic development to show the best practices of promoting CSR in sustainable energy development. Our results demonstrate that the implementation of corporate social responsibility can help to create more ethical and conscious sustainable companies and to build better relationships with the environmentally engaged citizens and loyal customers who are also concerned about the environment, health and well-being of their communities.

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“…We define the following dimensions of the online image: security, simplicity and variability, the number of threats and possible security [14]. As suggested in the literature, companies need to consider how easy it is to use social media and company profiles to be credible and to provide a variety of services online with exactly the same care as in stationary [15]. In addition, we propose to test the impact of the perceived behaviour, actions taken in the network and on social networks on the company's reputation.…”

Section: Research Model and Hypothesis Developmentmentioning

confidence: 99%

“…14 Deliveries should be made in accordance with the conditions specified in the regulations. 15 Profiles present content in several languages…”

mentioning

confidence: 99%

Social Media about the Company's Image as an Element of Specific Development

Żywiołek¹

2021

Preprint

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Personalization, mobility, artificial intelligence, corporate life transferred to the world in social media - all these elements will shape corporate social media in the near future. It is necessary to consider what features and what standards of behaviour enterprises will have to meet in order to build an image in the world of social media and adapt to the preferences and requirements of the client. Corporate social media has been created to support clients in using various services, give them the possibility of easy communication without time and place barriers. Therefore, high-quality corporate social media profiles significantly affect trust in the company and can affect its reputation. Considering that the aim of the article is to examine the impact of social media on the image of the company, various exchanges of perception of the quality of corporate social media, the risks they bring for the company and the perception of them by customers, which gives the image, were examined. The results of empirical research indicate that the secu-rity, simplicity and variety of m-banking services have a significant impact on the perceived qu-ality, which in turn has a positive impact on reputation. The author proposed a methodology based on the Kano model and customer satisfaction in order to examine the declared needs and unspecified desires and divide them into different groups with different impact on consumer satisfaction. The study took the form of an original, universal questionnaire that can be used in other similar studies. The analysis included 861 correctly completed questionnaires, and the ob-tained results were included in the management's action plans after their submission. Enterpri-ses expressed their interest that the measures taken should be reviewed after one to two years.

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The Relationship of Corporate Social Responsibility on Digital Platforms, Electronic Word-of-Mouth, and Consumer-Company Identification: An Application of Social Identity Theory

Cited by 26 publications

References 95 publications

Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective

Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective

Corporate Social Responsibility and the Renewable Energy Development in the Baltic States

Social Media about the Company's Image as an Element of Specific Development

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