The Relationship of Loss-Leader Marketing Factors, Brand Attitude and Revisit Intention in the Restaurant Industry: Focus on the Mediating Effect of Brand Attitude and the Moderating Effect of Brand Credibility

최동국,

doi:10.20878/cshr.2017.23.7.012

culinarysciencehospitalityresearch

2017

DOI: 10.20878/cshr.2017.23.7.012

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The Relationship of Loss-Leader Marketing Factors, Brand Attitude and Revisit Intention in the Restaurant Industry: Focus on the Mediating Effect of Brand Attitude and the Moderating Effect of Brand Credibility

최동국 최동국¹

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Cited by 2 publications

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The Relationship of Loss-Leader Marketing Factors, Brand Attitude and Revisit Intention in the Restaurant Industry: Focus on the Mediating Effect of Brand Attitude and the Moderating Effect of Brand Credibility

Cited by 2 publications

References 35 publications

Influence of Grocerant Customers’ Other Perception on Brand Attitude Focused on Moderating Effect of Social Face Sensitivity

Influence of Grocerant Customers’ Other Perception on Brand Attitude Focused on Moderating Effect of Social Face Sensitivity

Effects of Store Commitment on Consumer Attitude Toward Mass Cosmetic Brand Store and Revisit Intention

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