2015
DOI: 10.1007/s10257-015-0289-0
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The relationships among supply chain partnerships, customer orientation, and operational performance: the effect of flexibility

Abstract: The research goal of this study was to investigate how supply chain partnerships and customer orientation affect the operational performance of food service companies by moderating flexibility. In total, 725 invitation messages were mailed to members of Ihergo, Groupon, 17P, of which, 166 were returned (a return rate of 22.9 %). Structured equation modeling with PLS analysis allows empirical assessment of the measurement model used in this study. Companies will redefine their business models by connecting supp… Show more

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Cited by 21 publications
(16 citation statements)
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References 69 publications
(104 reference statements)
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“…Na taj način partnerski odnosi sa kupcima povećavaju efi kasnost u donošenju odluka kod preduzeća i rješavanje mogućih problema. Preduzeće od kupca dobija potrebne informacije o njihovim potrebama i problemima koju se trebaju riješiti proizvodom, a ponekada kada su zahtjevi kupaca specifi čni uključuje i razvoj inovativnih rješenja čime se povećavaju važnosti uloga kupaca (Ku, et al, 2016).…”
Section: Odnosi Sa Kupcimaunclassified
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“…Na taj način partnerski odnosi sa kupcima povećavaju efi kasnost u donošenju odluka kod preduzeća i rješavanje mogućih problema. Preduzeće od kupca dobija potrebne informacije o njihovim potrebama i problemima koju se trebaju riješiti proizvodom, a ponekada kada su zahtjevi kupaca specifi čni uključuje i razvoj inovativnih rješenja čime se povećavaju važnosti uloga kupaca (Ku, et al, 2016).…”
Section: Odnosi Sa Kupcimaunclassified
“…Preduzeća moraju da se prilagođavaju i da mijenjaju strategije, jer su promjene u okruženju vrlo česte i brze (Srinivasan, et al, 2011). Kada su u pitanju preduzeća koja proizvode prehrambene proizvode, uvažavanjem ideje kupaca kod razvoja proizvoda povećava se efi kasnost operativnih performansi preduzeća (Ku, et al, 2016). Zbog toga je potrebno prilagoditi se potrebama kupaca i izvršiti personalizaciju usluga koje su presudne za opstanak preduzeća na tržištu.…”
Section: Odnosi Sa Kupcimaunclassified
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“…In the end, 2/3 of (81%) of smokers choose tobacco relying on the brand name. Only a small share of Russian smokers (9 %) focus on price [9]. Another interesting fact is that in Russia on May 15, 2016 there came into force Technical Regulations on tobacco products (TR TS 035/2014), adopted 12.11.2014, which has stricter rules for packaging of tobacco products.…”
mentioning
confidence: 99%