The Relationships Between Innovation Orientation, Customer Orientation, Service Quality, and Business Performance

Kim, Gyesoo

doi:10.1007/978-981-10-3290-5_16

Cited by 6 publications

(13 citation statements)

References 8 publications

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“…The following hypothesis examined and established that the marketing orientation significantly influences the process innovation among SMEs. The finding received its support from the work of Kim (2017) that firms improved their processes to meet the market need and demands. The market orientation commands the internal firms’ process to address the obligatory or market-driven requirements ( Behnam and Cagliano, 2019 ).…”

Section: Discussionmentioning

confidence: 99%

“…Khan and Khan (2019) further stated that customer orientation involves all activities to meet the needs and demands of present and potential consumers to achieve superior performance. A customer-focused firm indirectly affects innovation performance ( Kim, 2017 ). Moreover, Akhtar et al (2021) postulated that customer orientation influences, directly and indirectly, the innovation of products and services in manufacturing and servicing industries ( Wang et al, 2016 ).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

“… Kim (2017) explained that the strategic direction (including its dimensions) serves as a history of innovation characteristics at the firm level. The following function of this innovation is market performance, meaning an indirect effect of the strategic orientation and its dimensions on the company’s performance, innovation being a mediating factor.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

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The Mediating Effect of Innovation in Between Strategic Orientation and Enterprise Performance: Evidence From Malaysian Manufacturing Small-to-Medium-Sized Enterprises

et al. 2022

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Strategic orientation and innovation are vital determinants for accelerating the performance of small-to-medium-sized enterprises (SMEs). However, there is a lack of empirical evidence confirming the innovation at the product and process levels that instigated the SMEs’ performance. Moreover, the mediating effect of process and product innovation can play a significant role in strategic orientation and manufacturing SMEs’ performance. In this respect, this study aims to examine the mediating effect of product and process innovation between strategic orientation (i.e., market, entrepreneurial, and customer orientation) and the performance of Malaysian manufacturing SMEs. The questionnaire survey gathered data from 360 manufacturing SMEs and was analyzed using partial least square structural equation modeling (PLS-SEM) to achieve these research objectives. The study analysis established that customer and entrepreneurial orientation significantly influence product and service innovation. However, the market orientation is significant for process innovation but insignificant for product-level innovation among SMEs. The study’s consequences exposed that process innovation has significantly mediated between the strategic (market, customer, and entrepreneurial) orientation and SMEs performance. It implies that market, entrepreneurial, and customer-related strategies would substantially improve SMEs’ performance by harnessing innovation at product and process levels. The core insights provided by the current work are to strengthen the strategic orientation that can promote product and process innovation, thereby harnessing the SMEs’ performance. Additionally, the study’s significance and limitations were reported at the end.

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Section: Discussionmentioning

confidence: 99%

Section: Hypotheses Developmentmentioning

confidence: 99%

Section: Hypotheses Developmentmentioning

confidence: 99%

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The Mediating Effect of Innovation in Between Strategic Orientation and Enterprise Performance: Evidence From Malaysian Manufacturing Small-to-Medium-Sized Enterprises

et al. 2022

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“…Firms’ level of customer orientation instigates the firm-level resource that nurtures the competency to attain a sustainable mind ( Behnam and Cagliano, 2019 ). Furthermore, Kim (2017) specified that consumer orientation leads to higher business income, thereby having a positive effect on the performance of the business. Henceforth, the following hypothesis is proposed:…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

“…The dearth of interest in strategic orientation reflects the lack of concern for the long-term orientation of SMEs and entrepreneurs ( Na et al, 2019 ). The firm-level of strategic orientation manifested in terms of sales, consumer, competitive, emotional, learning, networking, and business orientation ( Kim, 2017 ) can nurture the SMEs’ work and performance. The level of strategic orientation harnesses the sustainability of performing well in today’s and tomorrow’s competitive marketplace ( Wang et al, 2015 ).…”

Section: Introductionmentioning

confidence: 99%

Modeling the Significance of Sustainability Orientation on the Sustainability Performance of Micro-Enterprises in an Emerging Economy

et al. 2022

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Sustainable enterprises are essential for developing economies’ progress and prosperity. Micro-enterprises (MEs) play an important role in creating jobs and actively participating in socioeconomic activities. However, little is known about how MEs use internal capabilities to achieve long-term success. This study explores the influence of the strategic orientations (i.e., sales, consumer, competitive, emotional, business, and networking) instigating the sustainability orientation. The sustainability orientation nurtures the sustainable performance of the MEs. The cross-sectional data collected from the 450 MEs with the structured interviews and samples were randomly selected from the list of MEs registered in seven districts of Kelantan, Malaysia. The collected data were analyzed with partial least square structural equation modeling (PLS-SEM). The data analysis discovered that the sale, consumer, competitive, and emotional orientation significantly impact the MEs’ sustainable orientation. The business and networking orientations insignificantly facilitate the sustainable orientation among the samples. The MEs’ sustainable orientation suggestively influences the sustainable performance among the MEs. Furthermore, the study analysis postulated a significant mediating effect of sustainable orientation among the orientations (sale, consumer, competitive, and emotional) on the MEs’ sustainable performance. Our study offers a better understanding of the RBV in the MEs and brings significant empirical evidence to attain sustainable performance with the firm’s level orientation for the MEs. The study brings forward the practical implication for business and policymakers that the MEs require internal and external support to align the business and networking orientation to harness the sustainable performance among the MEs. In the end, the study limitations and future research options are highlighted.

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Customer orientation, open innovation and enterprise performance, evidence from Ethiopian SMEs

Bekata,

Kero

2024

Cogent Business & Management

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The Relationships Between Innovation Orientation, Customer Orientation, Service Quality, and Business Performance

Cited by 6 publications

References 8 publications

The Mediating Effect of Innovation in Between Strategic Orientation and Enterprise Performance: Evidence From Malaysian Manufacturing Small-to-Medium-Sized Enterprises

The Mediating Effect of Innovation in Between Strategic Orientation and Enterprise Performance: Evidence From Malaysian Manufacturing Small-to-Medium-Sized Enterprises

Modeling the Significance of Sustainability Orientation on the Sustainability Performance of Micro-Enterprises in an Emerging Economy

Customer orientation, open innovation and enterprise performance, evidence from Ethiopian SMEs

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