1995
DOI: 10.1177/009365095022004005
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The Relative Effectiveness of a Direct Request Message and a Pregiving Message on Friends and Strangers

Abstract: This study examined the role of the norm of reciprocity in mediating the relative effect of compliance-gaining message type on compliance in interactions involving friends and strangers. Subjects received either a direct request to purchase raffle tickets or received the request after having a favor done for them by a confederate, a pregiving message. Results indicate that friends comply more with requests than strangers and that their compliance is constant across message types. Among strangers, the pregiving… Show more

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Cited by 42 publications
(30 citation statements)
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“…They found that immediate reciprocity resulted in a stronger sense of betrayal among committed mates and friends than among coalition partners (who were rated as not close). These findings are consistent with research showing that norms of reciprocity (e.g., pregiving) enhance compliance for strangers but not for friends (Boster, Rodriguez, Cruz, & Marshall, 1995).…”
supporting
confidence: 90%
“…They found that immediate reciprocity resulted in a stronger sense of betrayal among committed mates and friends than among coalition partners (who were rated as not close). These findings are consistent with research showing that norms of reciprocity (e.g., pregiving) enhance compliance for strangers but not for friends (Boster, Rodriguez, Cruz, & Marshall, 1995).…”
supporting
confidence: 90%
“…A favor has its strongest effect on compliance when it occurs between strangers (Boster et al, 1995); the benefactor incurs high cost to provide it (Goei & Boster, 2005); the beneficiary perceives high reward from receiving it ; the beneficiary attributes the favor to benevolent intentions, not to some ulterior motive (Reeder, Vonk, Ronk, Ham, & Lawrence, 2004); and the benefactor follows the favor with a prosocial (not an antisocial) request for compliance (Boster et al, 2001).…”
Section: Favormentioning
confidence: 99%
“…There is no doubt that there is a tendency for people to help and acquiesce more readily to requests from people they know and like, as opposed to strangers (Boster, Rodriguez, Cruz, & Marshall, 1995). Research is clear that we ought not to underestimate the power of the ties that bind us with others in gaining compliance.…”
Section: Six Reasons Why the Mr Big Technique Is Inherently Flawedmentioning
confidence: 99%