“…This is a core motivation for non-activists to engage in collective action (e.g., Tausch et al, 2011; see also Miller, Cronin, Garcia, & Branscombe, 2009;Smith, Pettigrew, Pippin, & Bialosiewicz, 2012), yet activists appear less motivated by their feelings of group-based anger about perceived groupbased unfairness (Stürmer & Simon, 2004; see also Van Zomeren et al, 2012). The paradox is this: Activists no doubt care much about redressing unfairness (Duncan, 2012;Van Zomeren et al, 2012); yet their emotional experience of it does not seem to explain their engagement in collective action (Stürmer & Simon, 2004.…”