“…Competitive intensity in the industry represents the power's center and axis that contributes to determining the industry attractiveness, and among the factors affecting the determination of the competition intensity is the industry growth, the fixed cost portion to the total value added to the activity, and the extent of depth in product differentiation, and finally the balance and centralization between the competitors (Jermias, 2008). Thus, if an industry characterized by a high growth and fixed costs relatively low, and a wide extent of the product differentiation possibility, and a high degree of centralization, then the importance is the available of greater profitability opportunities for most of the participants in the industry and vice versa (Cui, Griffith, & Cavusgil, 2005).…”