The Relevance of Ethnography to International Business Research

Sharpe, Diana Rosemary

doi:10.4337/9781781954331.00033

Cited by 15 publications

(16 citation statements)

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“…Following Lincoln and Guba (1985) and Sinkovics et al (2008), the research design sought trustworthiness in the findings by establishing; credibility through triangulation and prolonged engagement, transferability by using thick descriptions, dependability with an audit trail of all documentation and the use of Nvivo data analysis, confirmability through having independent and neutral researchers and using an interview schedule agreed by researchers and programme managers to be unbiased. This addressed issues of validity and averted the danger of confirmatory evidence bias, as organizational learning and 13 knowledge acquisition have been the subject of considerable theoretical development in the past (Sharpe, 2004). The interview schedule was designed to explore and unravel the issues and the thinking of the interviewees themselves in as non-directive a way as possible (Harris, 2000;Yin, 2009).…”

Section: Methodsmentioning

confidence: 99%

Knowledge acquisition for the internationalization of the smaller firm: Content and sources

Fletcher

Harris

2012

International Business Review

239

263

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Knowledge Acquisition for the Internationalization of the Smaller Firm: Content and SourcesInternationalization process research emphasizes accumulated experience and networks as sources of knowledge for internationalization. Our understanding, however, as to what this knowledge is in practice for smaller firms, the challenges they face in acquiring it, and how they address those challenges is limited. Integrating organizational learning concepts with our theoretical understanding of the small firm internationalization process, we develop a new framework for understanding knowledge acquisition processes, which are examined with a case study of ten Scottish internationalizing firms. We find smaller firms may not have relevant experience or useful networks, and rely on sources rarely recognised before. Firms used recruitment, government advisors and consultants to acquire indirect experience. Recruitment is a source of market and technological knowledge and government advisors and consultants a source of internationalization knowledge. Accessing internal information is important for firms that have internationalized. Our integrated theoretical framework identifies knowledge content and sources that are critical for internationalization, but that may be absent.

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Section: Methodsmentioning

confidence: 99%

Knowledge acquisition for the internationalization of the smaller firm: Content and sources

Fletcher

Harris

2012

International Business Review

239

263

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“…Jack goes on to suggest that our coverage of the IM field unfairly omits those who are involved in current discussions around opening up the field to other viewpoints, including ethnography (Brannen, 1996;Sharpe, 2004). This is a fair point and in the spirit of engaging in an ongoing conversation with our readers we are happy to be pointed in the direction of these and other references and will take them into account in our future writing on this subject.…”

Section: Our Response To Jack: a Focus On Perspectivementioning

confidence: 87%

New communities of inquiry in multinational research Politics, resistance and perspective

McCann¹,

Hassard²,

Morris

2007

Ethnography

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We are grateful to the editor of Ethnography for offering us the chance to respond to comments made on our article 'At the Sharp end of new organizational ideologies: Ethnography and the study of multinationals'. It is a rare opportunity to be able to benefit from such in-depth discussion and analysis, and we are pleased to take on board the reviewers' comments, rethink some of our ideas and respond.Judging by the range of material alluded to in the reviewers' responses, the topic of ethnography and anthropological methods in international business research is clearly a widely discussed subject, considerably wider, in fact, than we had originally believed. In this short article, we will reply to each of the reviewers in turn: we will reflect on their points about the turn to ethnography in studies of multinationals and provide more clarity and explanation in response to criticisms of our article's shortcomings. In doing so we build in particular on the insights provided in Mihaela Kelemen's response regarding the concept of a 'community of inquiry', and further defend our original claims about the need for polyphony in organizational research in order to counter the deadening rhythms of mainstream, US-centric views on the make-up and behaviour of large firms that is still so dominant in teaching and research.

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“…The data presented in this study was collected using an inducted "work shadowing" (or non-participative) observation technique (Sharpe, 2004). While such methods are relatively common in ethnographic research the data collected is largely social rather than psychological in nature.…”

Section: Techniquementioning

confidence: 99%

Intuitive managerial thinking; the use of mental simulations in the industrial marketing context

Vanharanta

Easton

2010

Industrial Marketing Management

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The Relevance of Ethnography to International Business Research

Cited by 15 publications

References 0 publications

Knowledge acquisition for the internationalization of the smaller firm: Content and sources

Knowledge acquisition for the internationalization of the smaller firm: Content and sources

New communities of inquiry in multinational research Politics, resistance and perspective

Intuitive managerial thinking; the use of mental simulations in the industrial marketing context

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