“…In addition to literature on defining and classifying eco‐innovations (Andersen, ; Ekins, ; Epicoco, Oltra, & Saint Jean, ; Kiefer, Carrillo‐Hermosilla, Del Río, & Callealta Barroso, ; Kiefer et al, ), other key themes in the eco‐innovation literature include the drivers or determinants of eco‐innovation (del Rio, Morán, & Albiñana, ; Horbach et al, ; Triguero et al, ; Marin, ; Jové‐Llopis & Segarra‐Blasco, ; Horbach & Jacob, ; Aragon‐Correa & Leyva‐de la Hiz, ), measuring eco‐innovation (Arundel & Kemp, ), the relationship between eco‐innovation and firm performance (Aguilera‐Caracuel & Ortiz‐de‐Mandojana, ; Leyva‐de la Hiz, Ferron‐Vilchez, & Aragon‐Correa, ; Zhang & Walton, ), the relationship between eco‐innovation and competitive advantage (del Río et al, ; Ketata et al, ; Lee & Min, ; Kiefer et al, ), and the role of intermediaries (Kanda, Hjelm, Clausen, & Bienkowska, ). Although there is a literature on the different types of eco‐innovations and the classification of such, literature on how eco‐innovations are implemented (Cheng & Shiu, ; Morgan, Vorhies, & Mason, ) or managed (Suarez‐Perales, Garces‐Ayerbe, Rivera‐Torres, & Suarez‐Galvez, ) Seebode, Jeanrenaud, & Bessant, ) is scant, especially at the firm level and internally focused (Kiefer et al, ).…”