Few surveillance tools exist for monitoring tanning bed injuries. Twitter data were examined to identify and describe reports of tanning bed-caused burns. Tweets sent in 2013 containing keywords for tanning bed use and burning were content analyzed to determine whether a burn caused by a tanning bed was described, and additional data on tanning behavior and burn characteristics were extracted. After content assessment, 15,178 (64 %) tweets were found to describe a tanning bed-caused burn. Sites most reportedly burnt were buttocks (n = 3117), face/head (n = 1020), and chest/breast (n = 546). Alarmingly, 200 burns to the eyes/eyelids were mentioned. A total of 456 tweets described burning >1 time from a tanning bed. A total of 211 tweets mentioned falling asleep inside the tanning bed. In 2013, over 15,000 tweets reported tanning bed-caused burns. Twitter data provides unique insight into tanning behaviors and injuries not captured through traditional public health surveillance.
KeywordsTanning beds, Burns, Surveillance, Social media INTRODUCTION Youth and young adult use of ultraviolet (UV)-emitting tanning beds has reached epidemic levels [1][2][3]. A meta-analysis of 88 studies from Western countries found the prevalence of ever exposure to indoor tanning to be 55 % for all university students and 19 % for all adolescents, with female university students (69 %) and adolescents (32 %) tanning at a higher prevalence than males (40 and 14 %, respectively) [3]. Further, surveys of American high school students reveal that tanning bed use is a frequent behavior, with 54 % of female and 41 % of male tanners using a tanning bed ten or more times in the past year [4]. These high rates of tanning bed use contribute to a substantial number of skin cancer cases annually. More than 450,000 cases of non-melanoma skin cancer and 10,000 cases of melanoma are estimated to be attributable to tanning bed use each year in the USA, Europe, and Australia [3].Melanoma is the second most common cancer in females in their 20s, and alarmingly, melanoma incidence is rising among this demographic group [5,6]. Researchers have attributed this trend partially to