“…The purpose of this paper is to identify whether, and how, the co-existence of recommendation and reputation-based demand side mechanisms in corporate governance system influences audit partner selection. The research question aims at challenging earlier theoretical assumptions on demand side mechanisms that assist buyers in differentiating experience goods (Davis & Robbins, 2004;Granovetter, 1973;Nelson, 1970;Podolny, 2001;Powell, 1990;Saxton, 1997), in which the previous studies argued that demand preferences are driven by either one of the two mechanisms (Beattie & Fearnley, 1998;Magri & Baldacchino, 2004;Woo & Koh, 2001;Neveling, 2006;Kacanski, 2017;Johansen & Pettersson, 2013). Arguably, taking into account such a perspective, the studies disregarded reflections on the potential synergetic effect of the two epistemologically detached theoretical standpoints on auditor choices.…”