“…These arguments provide new insights to the previous literature on the effect of CSR reporting on corporate reputation (Bebbington, Larrinaga, & Moneva, 2008;Bhattacharyya & Cummings, 2014;Clarke & Gibson-Sweet, 1999;Hogan & Lodhia, 2011;Hooghiemstra, 2000;Pérez, 2015), which has only tested the direct effect (Castelo Branco & Lima Rodrigues, 2009;Espinosa & Trombetta, 2004;Hasseldine, Salama, & Toms, 2005;Odriozola & Baraibar-Diez, 2017;Othman, Darus, & Arshad, 2011;Piechocki, 2004;Toms, 2002). In this sense, our study contributes to the existing empirical evidence that is scarce, heterogeneous, and inconclusive, and responds to suggestions about the need to address this relation from new perspectives (Golob et al, 2013;Pérez, 2015).…”