The Research on Tourist Consumer Behavior

Abstract

In recent years, with the continuous development of the economy and society, the changes in tourism models have become increasingly fashionable. Leisure tourism is also an important part of consumer life. The activities and commercialization of leisure tourism also reflect the global trend of consumer culture. In the leisure and tourism industry, tourists focus on situational tourism experiences, mainly including immersive and theme parks. This article will focus on researching and discussing various types of tourists, their characteristics, the process of tourist consumption decision-making, and various factors. Tourists hope to experience different lifestyles through their tourist destinations. So it is crucial to differentiate and position the consumption of tourism consumers in different regions.