The Results of Testing a Methodological Approach to Assessing the Consumer Value of Medical Services in Commercial Medical Centers

Abstract

The article presents the main results of applying a methodological approach (developed by the authors) to assessing the consumer value of services provided by commercial medical centers. The proposed research hypotheses were tested using ranked variation series, pair correlation analysis, single-factor analysis of variance, and Z-test. The study allowed testing the proposed hypotheses. The emotional attributes of consumer value in terms of benefits are not the most significant attributes for clients of commercial medical centers; such clients’ satisfaction with the provided medical service largely depends on the significance of the consumer value attributes of this service. No differences are revealed in the significance of consumer value attributes among consumers of different gender and different social status. No differences are revealed in the significance of the consumer value attributes of medical services for consumers of different ages with different number of children and different monthly spending on medical services.