“…Eccles (1991) argues that non-financial performance indicator is the keystone of strategic management systems. Several studies investigate the rule of using NFPI in the companies' business process (Hughes, 2000;Banker et al, 2000;Ittner & Larcker, 1995;Ittner & Larcker, 1998;Said et al, 2003;Hassabelnaby et al, 2005;Kaplan & Norton, 1992, 1995Behin & Riley, 1999;Wier et al, 2007;Kallunki et al, 2011). For many companies, management control systems are built based on financial measures.…”