In this paper, we conduct research on modern industrial product art design new pattern from the perspective of color design and beautification. Product color if handled well could coordinate model or make up for the insufficient, make the product more easily won the favor of consumers, receive the twice the result with half the effort. When almost the same function in the use of industrial products, art design style of the product conforms to the public's aesthetic psychology, this product can be popular, such as streamline design is popular among people. Our research help enhance the current design pattern which will be necessary and important.