The revolution will not be peer reviewed: (creative) tensions between academia, social media and anti-racist activism

Pillay, Suntosh R

doi:10.1177/0081246320948369

Cited by 12 publications

(2 citation statements)

References 15 publications

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“…Can a decolonial and anti-racist research and practice agenda rescue marketing? Like Pillay (2020, p. 308), we ask, “Are our current academic responses (if any) […] rapid and meaningful enough to address the urgent, persistent, traumatic, psychosocial asymmetries plaguing society – and Black people, in particular. From racism to discriminatory practices against any ‘subaltern social group’.”…”

Section: Discussionmentioning

confidence: 99%

Rescuing marketing from its colonial roots: a decolonial anti-racist agenda

Francis

2022

JCM

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Purpose This paper illuminates the mechanisms through which marketing practice and institutions produced, normalized and institutionalized systemic racism in support of imperialism, colonization and slavery to provide impetus for transformational change. Critical race research is drawn on to propose paths toward decolonial and anti-racist research agenda and practice. Design/methodology/approach The paper integrates multidisciplinary literature on race, racism, imperialism, colonialism and slavery, connecting these broad themes to the roles marketing practices and institutions played in creating and sustaining racism. Critical race theory, afro pessimism, postcolonial theories, anti-racism and decoloniality provide conceptual foundations for a proposed transformative research agenda. Findings Marketing practices and institutions played active and leading roles in producing, mass mobilizing and honing racist ideology and the imagery to support imperialism, colonial expansion and slavery. Racist inequalities in market systems were produced globally through active collusion by marketing actors and institutions in these historical forces creating White advantage and Black dispossession that persist; indicating an urgent need for transformative anti-racists and decolonial research agendas. Research limitations/implications Covering these significant historical forces inevitably leaves much room for further inquiry. The paper by necessity “Mango picked” the most relevant research, but a full coverage of these topics was beyond the scope of this paper. Practical implications Marketing practitioners found themselves at the epicenter of a crisis during the Black Lives Matter protests. This paper aims to foster anti-racist ad decolonial research to guide practice. Social implications This paper addresses systemic and institutional racism, and marketplace inequalities – urgent societal challenges. Originality/value To the best of the authors’ knowledge, the paper is the first in marketing to integrate multidisciplinary literature on historical forces of imperialism, colonization and slavery to illuminate marketing’s influential role in producing marketplace racism while advancing an anti-racist and de-colonial research agenda.

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Section: Discussionmentioning

confidence: 99%

Rescuing marketing from its colonial roots: a decolonial anti-racist agenda

Francis

2022

JCM

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“…Students involved in movements like #RhodesMustFall, #FeesMustFall, #BlackLivesMatter, and others have been and continue to be driven by decolonial intellectuals whose work spans generations and continents (Ndlovu-Gatsheni 2018). These conflicts, while not new, discover different disquiets for expression in the modern moment, expanding racial and gendered inequalities that are still primarily entrenched in coloniality (Pillay 2020). As noted by Chikafa-Chipiro (2019), what strikes out in the contemporary and growing decolonial debate across principles and application is black feminist researchers' resistance to being muted, as well as their commitment to maintaining action within the academia, notwithstanding the consequences.…”

Section: What Can Be Done: the Decoloniality Of Doingmentioning

confidence: 99%

Higher education for public good: Perspectives in the new academic landscape in South Africa

Tatira¹,

Hlatywayo²,

Olowu³

et al. 2022

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Peer-review declarationThe publisher (AOSIS) endorses the South African 'National Scholarly Book Publishers Forum Best Practice for Peer-Review of Scholarly Books'. The manuscript underwent an evaluation to compare the level of originality with other published works and was subjected to rigorous two-step peer-review before publication, with the identities of the reviewers not revealed to the editor(s) or author(s). The reviewers were independent of the publisher, editor(s) and author(s). The publisher shared feedback on the similarity report and the reviewers' inputs with the manuscript's editor(s) or author(s) to improve the manuscript. Where the reviewers recommended revision and improvements the editor(s) or author(s) responded adequately to such recommendations. The reviewers commented positively on the scholarly merits of the manuscript and recommended that the book be published.

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The dark side of moral outrage: Understanding the risks to long-term, meaningful community development work in higher learning

Cafer

Rosenthal

2022

Community Development

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The revolution will not be peer reviewed: (creative) tensions between academia, social media and anti-racist activism

Cited by 12 publications

References 15 publications

Rescuing marketing from its colonial roots: a decolonial anti-racist agenda

Rescuing marketing from its colonial roots: a decolonial anti-racist agenda

Higher education for public good: Perspectives in the new academic landscape in South Africa

The dark side of moral outrage: Understanding the risks to long-term, meaningful community development work in higher learning

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