The Rhetoric of Persian News Headlines:  A Case Study of Euronews

Monsefi, Roya; Mahadi, Tengku Sepora Tengku

doi:10.7575/aiac.ijalel.v.6n.2p.36

Cited by 7 publications

(4 citation statements)

References 19 publications

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“…Furthermore, the finding of the present study is different from Monsefi and Mahadi (2017) who investigated the rhetoric of Persian news headline which come from Euronews website. This study selected 100 online news as a sample by adopting Leigh's (1994) framework.…”

Section: Discussioncontrasting

confidence: 96%

Rhetoric as Media’s Persuasive Strategy Toward Readers in the Headline on Market Issues

Mulya,

Sumarsih,

Dirgeyasa

2024

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Headline is intended to highlight the main point or category of the news article. They commonly attract readers using strong and emotive words and attention-grabbing vocabulary. This situation made journalists often manipulate the headline news to ensure its appeal and allure to the reader using some linguistic device. This research discussed the rhetoric on market issues in headline news of CNBC Indonesia and to examine the types of rhetoric used on market issues. Descriptive qualitative research is applied in this research. The data sources were headline news on market issues and taken from the website of CNBC Indonesia. There were 300 selected headlines in total around November 2022 – February 2023. In addition, documentation was employed in collecting the data. The data were analyzed by using Van Dijk’s Critical Discourse Analysis framework (2015). The findings showed that there are 25 types of rhetoric. It was identified that rhetoric was not limited to alliteration, rhyme, parallelism, hyperbole, understatement, metaphor, and metonymy (Van Dijk, 1991). Other rhetorical devices like personification and onomatopoeia were discovered in the headline. It was also found a headline incorporating two or more rhetoric, for instance, the combination of hyperbole and rhyme, which called as compound rhetoric.

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Section: Discussioncontrasting

confidence: 96%

Rhetoric as Media’s Persuasive Strategy Toward Readers in the Headline on Market Issues

Mulya,

Sumarsih,

Dirgeyasa

2024

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“…Thus, space is saved, and a legible formulation is accomplished without conjunctions and prepositions that may complicate the sentence and delay its processing. Concerning newspapers headlines the literature emphasizes: strategies in rendering the rhetorical schemes and tropes of news headlines (Monsefi, 2017); the variety of syntactic structures of headlines used in teaching (Iļjina & Prikule, 2016); or errors committed by undergraduate students when reading newspaper headlines (Al Karazoun & Abdelmajid, 2016). Concerning research articles, the syntactic structures of titles are discussed (Moattarian & Alibabaee, 2015); as well as the influence of research article titles length as a measurement of attraction for citation (Habibzadeh & Yadollahie 2010).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Titlesmentioning

confidence: 99%

Students' abilities to formulate exhaustive titles as a key to comprehending arguments

Shilo

Ragonis

2023

Int J App Linguistics

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Titles are used to find and express the main idea of a given text. This study examines the ability of 357 eleventh-grade high school students to formulate meaningful titles for argument paragraphs. Additionally, the link between the ability to provide proper titles and the ability to recognize the argument claim is examined. The study relates to three types of argument structures. The results reveal that most students failed to convey the main idea in all three argument structures. Moreover, even students who succeeded in indicating the main claim, failed to suggest exhaustive titles. Analysis reveals seven different types of inaccuracies in titles students formulated, and reasons for such are offered. Ten recommendations for teaching are suggested in conclusion.

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“…In addition, some lexical features have been found to affect the type of the advertising techniques. Monsefi et al (2017) examined the rhetorical features of Persian news headlines by analysing wordplay as a significant strategy of persuasion. A sample of 100 online news headlines of Euro news was analysed using textual rhetorical analysis and Leigh's (1994) taxonomy of wordplay.…”

Section: Literature Reviewmentioning

confidence: 99%

Persuasive appeals in Jordanian and Algerian telecommunication television commercials

2020

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AbstractThe present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials. To this end, 12 television advertisements (six from Jordan and six from Algeria) were randomly selected from YouTube. The data were analysed based on previous categorisations of persuasive appeals. The findings revealed that both groups of advertisements adopted various appeals to persuade their target audience to purchase products and experience their services, and that the most widely used appeals were play on words, brand, celebrity and music appeals. These findings provide insights into the value of understanding how persuasion is used in media discourse and in different linguistic and cultural milieus.

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The Rhetoric of Persian News Headlines: A Case Study of Euronews

Cited by 7 publications

References 19 publications

Rhetoric as Media’s Persuasive Strategy Toward Readers in the Headline on Market Issues

Rhetoric as Media’s Persuasive Strategy Toward Readers in the Headline on Market Issues

Students' abilities to formulate exhaustive titles as a key to comprehending arguments

Persuasive appeals in Jordanian and Algerian telecommunication television commercials

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