This paper draws attention to an important methodological shortcoming in debates about what counts as a reason for belief. An extremely influential distinction in this literature is between reasons of the 'right kind' and the 'wrong kind'. However, as I will demonstrate, arguments making use of this distinction often rely on a specific (and not explicitly stated) conception of epistemic rationality. Shifting focus to a reasonable alternative, namely a coherentist conception, can lead to surprising consequences-in particular, pragmatic reasons can, against orthodoxy, indeed be reasons of the right kind for belief.