The first topic covered in this paper is the development of cultural confidence among college students within the context of the Internet, including its manifestations, characteristics, and value implications. Secondly, elite guidance is used to carry out adaptive parameter optimization of the BSO algorithm, and then horizontal and dynamic cultural communication strategies are proposed. Finally, an examination is conducted on college students' current state of cultural self-confidence. The results show that the average knowledge of cultural confidence of different majors is 0.0477, 0.3097, 0.4492 and 0.1935, respectively, and 882 college students indicate that they are very familiar with the knowledge of social core values. It follows that to foster college students’ cultural confidence, society and families must work with colleges and universities to encourage students to identify with and have confidence in Chinese culture.