Visual representations have often played a crucial role in imagining future urban
forms. In the aftermath of the Second World War, a noteworthy new genre of urban
plan was published in Britain, most deploying seductively optimistic
illustrations of ways forward not only for the reconstruction of bomb-damaged
towns and cities but also for places left largely undamaged. Visual
representations have often played a crucial role in imagining future urban
forms. In the aftermath of the Second World War, a noteworthy new genre of urban
plan was published in Britain, most deploying seductively optimistic
illustrations of ways forward not only for the reconstruction of bomb-damaged
towns and cities but also for places left largely undamaged. This paper assesses
the contribution of visual elements in this,process with a detailed case study
of the maps, statistical charts, architectural drawings and photographs enrolled
into the 1945 City of Manchester Plan. The cultural production of these visual
representations is evaluated. Our analysis interprets the form, symbology and
active work of different imagery in the process of reimagining Manchester, but
also assesses the role of these images as markers of a particular moment in the
cultural economy of the city. This analysis is carried out in relation to the
ethos of the Plan as a whole.