This research examines the effects of usability, information quality, and service interaction on e-loyalty mediated by e-satisfaction on Hallobumil application users. This study shows that usability, information quality, and service interaction on the Hallobumil application has a positive effect on user e-satisfaction. Meanwhile, usability and information quality variables don’t directly effect but have a positive effect mediated by e-satisfaction. The service interaction variable has an effect on e-loyalty both directly and mediated by e-satisfaction.
Keywords: Usability, Information Quality, Service Interaction, E-Satisfaction, E-Loyalty.