2012
DOI: 10.1108/20440831211272607
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The rise of South Africa's quick service restaurant industry

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Cited by 13 publications
(6 citation statements)
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References 35 publications
(47 reference statements)
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“…Marketing and consumer research has analyzed the efforts of fast-food chains, and its consumer behavior implications in several emerging and developing countries (e.g., Watson, 1998;Park, 2004;Baek et al, 2006;Goyal and Singh, 2007;Srivastava, 2015); however, little attention, so far, has been devoted to the African continent, except for a -relative-attention dedicated to South Africa (e.g. Maumbe, 2012). The scarce attention devoted to the fast-food consumption in Africa reflects a general tendency of marketing research, which has, so far, devoted very few contributions to the study of African contexts (Lages et al, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…Marketing and consumer research has analyzed the efforts of fast-food chains, and its consumer behavior implications in several emerging and developing countries (e.g., Watson, 1998;Park, 2004;Baek et al, 2006;Goyal and Singh, 2007;Srivastava, 2015); however, little attention, so far, has been devoted to the African continent, except for a -relative-attention dedicated to South Africa (e.g. Maumbe, 2012). The scarce attention devoted to the fast-food consumption in Africa reflects a general tendency of marketing research, which has, so far, devoted very few contributions to the study of African contexts (Lages et al, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…With many surrounding businesses in the area where the study was conducted, even a training restaurant, where on average each guest pays over GBP 10 (approximately $US17) for a three-course menu, may be vulnerable to failing to provide an overall satisfying experience. A number of researchers have discussed the critical aspect of competition within the restaurant industry (e.g., Assaf, Deery and Jago, 2011;Horng et al, 2013;Maumbe, 2012). Hence the need for the training restaurant to avoid any form of complacency and maintain consistency in the elements currently perceived as satisfactory, while seeking to improve in others that, as in the case of some atmospheric elements, appear to be in need of improvement.…”
Section: Resultsmentioning
confidence: 99%
“…The provision of correct information and interoperability allow the coordination of supply chains (Mertins et al , 2012). The adoption of digital platforms for process traceability (Mertins et al , 2012; Maumbe, 2012), communication control business to business (B2B) (Verdouw et al , 2014) and the employment of process simulation software to allow food safety (Halder et al , 2011b) can be alternatives for integrated control.…”
Section: Enablers To MC Implementationmentioning
confidence: 99%